How You Can... Plug Yourself Into One of the Best Internal Marketing Programs, Instantly!
Simply, the Best Internal Marketing Program for Practices: A highly effective Practice Newsletter, by You! ********** Greetings motivated doctor, I'd like to tell a story about something that happened to me recently...
I had been going to my C.P.A. for years. He wasn't cheap and he did a decent job, but nothing spectacular. I decided to call another C.P.A. who was strongly recommended.
After meeting with this C.P.A. I was impressed... but not quite ready to move my tax business to him. I was almost there, but not quite. Until...
About a week after this meeting, I received a personalized newsletter in the mail from this C.P.A.! This newsletter wasn't the usual boring kind...
His newsletter was engaging, contained specific informational articles written by him, and described ways he helped other clients. He won my business because after years of going to my old C.P.A. and giving him thousands of dollars, he had never done a darned thing to recognize me and thank me for my business.
That's the power of newsletter marketing! The world's best business building tool...?
Today's patients demand service excellence. If you're doing a good job with new patients, they're leaving the practice pleased with your services... But how soon they quickly forget. When they forget, you don't get referrals... you don't get more business... and you lose the relationship. An effective practice newsletter solves these problems! A practice newsletter, written by You! A practice newsletter sent monthly is one of the most reliable business building tools! When a doctor sends a newsletter to a patient, this patient perceives this doctor as unique... Professional... He's appreciative that value is being added after service has been delivered and paid for... It reminds patients you're still in business... Which triggers... Those are just a few of the benefits, you get with a practice newsletter!
Doctors are also using it to market for new patients, like the example provided above. In short, a practice newsletter is my clients secret weapon and makes them significant extra income each year. Why a newsletter will bring in substantial business You can't lose touch with patients! There's too much competition all gunning for your patients. It's not like it was half a century ago, when a patient would have the same doctor for life. Ignore your patients, and you'll never see them again. This means you lose a portion of your patient base, every month you lose contact with them. A diminishing patient base results in... Mailing a monthly practice newsletter... -
Reminds patients about you -
Reminds people to refer! -
Top of consciousness -
Creates credibility -
Builds trust -
Opportunity to educate patients, about other services and benefits -
Recalls / reactivations happen automatically Here's why a practice newsletter makes so much revenue for the doctors using ours... Any given day, a percentage of your patient base has a problem that flares up again. They've been meaning to call you to get in... but they're busy and haven't gotten around to it. Trust me, right now in your practice there are at least a dozen people like this. Normally, this is business you might not get... But when they get your newsletter in the mail, it's the little nudge they needed to pick up the phone to come in. It's easy... Since your phone number is all over the newsletter! Our clients using this service, tell us how significantly this portion of their business has increased, since they started our the newsletter. This would be reason enough to send a newsletter. But there's so many other excellent reasons! How a practice newsletter causes increased referrals Any given day, a percentage of your patient base runs into a friend who desperately needs chiropractic! Since most doctors totally ignore their patient after they've delivered care, this person may or may not refer. However, with a newsletter you achieve top of consciousness which means through friendly repetition and relationship building via the newsletter, they're much more likely to actively refer people to you. It's easy to refer... since your contact info is all over the newsletter. The bottom line is, our doctors find that referrals increase overall when they send out our monthly newsletter! And there's more. How a practice newsletter can dramatically improve income: Other than the... There's another way the newsletter increases income. The newsletter is the ultimate way to sell your other programs and health services. Each month, your patient base is educated about the other things that chiropractic is great for, such as -
Work injuries -
Headaches -
Carpal tunnel -
Auto injuries / whiplash -
Alternative care And others. A percentage of your patient base never realized that chiropractic is great for... say... migraine headaches. Therefore, such an article stimulates new kinds of business and referrals from other areas of the practice. Ok, this sounds good... What kind of financial benefit will I get, sending a newsletter to patients? You've seen how much business comes from sending newsletters. Let me give you some conservative figures. I suggest sending a monthly newsletter to patients that have been in over the past 36 months. Obviously, don't include the financial deadbeats or those that have moved. If you have a smaller budget, it works just was well mailing it just to your active patient base. Work with what you've got, because as your practice grows you'll want to include more of your base getting the newsletters. Which will cause more growth. What kind of results can you expect? Assuming the doctor has good relationships with his patients, the average practice can expect to receive... -
About 3-5 reactivations -
About 2-4 referrals -
At least two new patient inquiries, from outside the present patient base -
About two inquiries about other services, mentioned in your articles That's nine sources of new business! Not all of it turns into business, but much of it does. Our average done-4-u practice newsletter subscriber averages $10,100 a month in additional income (each month you mail the newsletter)! These are very conservative figures. Frankly, most of our clients do better. Even if you got zero business from it, which would be highly unusual, you're building trust and relationships which leads to increased patient flow ultimately. This is an easy, fast way to boost a practice with zero work involved... Since we write the newsletter for you! How our practice newsletter service works: We've tested all imaginable ways to do the practice newsletter. We've found the way to maximize results and make the most income from this marketing idea, is to send your newsletter our monthly. Commit to monthly, and commit to doing newsletter marketing for as long as you're in practice... or you just won't make as much as you could! We've also tested every imaginable layout and length of our newsletter. We have found that... -
A visually exciting black and white newsletter works the best -
It's inexpensive to get printed -
Four pages is the perfect length If it's longer it doesn't improve results so why spend the extra money on printing if you don't need to? With a four page format, you're able to print one sheet of 11 x 17 which folds in half. No extra money for stapling either. Finally, it's cheaper to mail. Oh, and we definitely suggest mailing your newsletter by first class mail. It easily folds into a #10 envelope. These are the factors that we've found work best for doctors... And make them the most money, with the least expense. How much time will this take? Hardly any time at all! Since we write the newsletter and email it to you by the 5th of the month, all you need to do is plug in your contact info and a few other details to personalize the newsletter. Frankly, every office who uses our service is having a staff person do this anyway! It's so user-friendly and requires minimal time to get out the door! The only "time" is after personalizing it... is to email it to Kinko's, call them up, and tell them how many copies they need to print. Kinko's even delivers it to your office, free of charge. Most of our doctors have their staff fold and insert the newsletters into envelopes, during office slow times. This turns normally bored staff into value generating resources for you. (If you don't want to raise a finger on this, we can also refer you to an inexpensive company who will do it ALL for you, including mailing it out for you... we only release this info to our subscribers, so don't try to pry it out of us!) Compared to the business newsletter bring in, a newsletter is one of the best marketing ideas out there! How to start benefiting from a newsletter, in your practice! Monthly subscription: This is the option most people select. Each month we deliver to you a completely written chiropractic newsletter& that patients think you wrote! It arrives by the 5th of each month, it takes a few minutes to personalize, and that's it. If you were to do this yourself, you'd need to hire a ghostwriter... they'd need to know the best ways to present and sell chiropractic services, without offending patients... you'd have to pay this person month after month, and the good ones aren't cheap! Then you'd have to send it to a graphic designer, who would charge you another few hundreds dollars to lay it out in a way that causes patients to respond. You see, doing it yourself takes a lot of time and can cost hundreds of dollars to get done. The benefit of subscribing to our service, is you'll save a ton of time and money... and the hassle of worrying about writing this thing every month. The cost is only $97 a month. Cancel anytime. Ninety seven dollars to get the written newsletter... to make $5,000 in additional business. That's a decent return on investment, wouldn't you agree? Why not get started with your first issue... and judge the results for yourself? I promise, you will be very happy you did! Sincerely, Ben Cummings Click Here to Get Started | 
