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Click here to read over 41 five-star reviews from our Chiropractors. They explain in their own words how much they like Practice Building Center.

home | Our Store | Secrets to a Lucrative Back End
 

Secrets to a Lucrative Back End

 

 

Dear Doctor,

 

Give me ten minutes and I guarantee that I can show you how to bring in one, two, or three income streams that could add up to $20,000 a month.

 

This money is extra money.  And, I don't care one whit about what kind of practice you run, I can still get you to hit that number EACH and EVERY MONTH.

 

Yeah, I know what you're thinking right now. Cut the B.S, Ben.

 

Well believe it! In fact, I'm going to prove it to you beyond a shadow of doubt in this letter. The reason I'm so confident is because I'm going to reveal a really big secret to you that is called the...

Secret of the Back End continuity program!

Let me tell you a story about a doctor from California who we'll call Dr. X.

 

Dr. X is just like you. He runs a typical chiropractic practice in an average size town in southern California. He has a wife who works with him, a couple of staff, and three kids plus a dog (named Henry) that keeps him busy on weekends.

 

But let me tell you what does make Dr. X very special... 

 

He makes $23,482 a month in extra cash flow, on the first of every month.

 

   Now don't misunderstand me. This $20k is over and above his normal chiropractic fees. This is...

Gravy Money!

   What on earth is this guy doing to make this sort of extra cash flow?

 

   He knows a secret. This secret lets him put patients on monthly programs that allow him to autocharge their credit cards for thousands of dollars a year and these patients thank him for the privilege!

 

   What is his secret?

 

   Two secrets actually:

 

1.      He understands the power of having a Back End.

2.      And he understands the power of continuity income 

The amazing revelation of Dr. X & how it could change your life too.

A few years ago Dr. X was frustrated as heck with practice.

 

Insurance companies screwing him constantly, costs going up, patients getting cheaper, more doctors trying to compete for the same patient like never before, etc. The bottom line is he was absolutely... 

Fed Up!

Then one day something happened, that changed everything.

 

A patient was checking out and Dr. X overheard her complaining about a measly $25 co-pay. "This is getting ridiculous!" the patient said. "You guys are charging too much!" With that the patient huffed and puffed right out of the practice.

 

Sigh. Another pain-in-the-a** patient.

 

His wife who worked with him and overheard what had happened turned and said: 

"Do you want to know what's funny about that lady? This is same lady who complains about a $25 co-pay, yet just came from the beauty shop where she cheerfully plunked down $145.00 for a "cut and color." Can you believe that?" 

From that moment forward, Dr. X looked at his practice differently. He saw that his patients were spending money... often thousands of dollars... on services, programs, and products that he could easily be offering. But wasn't.

 

So he decided to try an experiment. He would try offering a few simple Back End Programs, ones that would pretty much sell themselves once a patient heard they were available and ones that he could set up so as to charge for these services monthly.

 

Did his experiment work? Well get this.  

Without needing to get a single new patient, look what happened:

  • 86 people are now part of his monthly "Nutrition Program", and at $77 per month that makes him $6794 per month extra income.
  • He has 112 people on his "Maintenance Program" paying $149 a month which makes him $16,688 per month.  And then...
  • He sponsors an in office yoga class which brings in 78 people per month . He splits the revenues with a respected local instructor who was looking for a "new home"...  

But the real money comes from converting many of them into full-fee chiropractic patients, which he's doing by simply offering them a "try out chiropractic" visit.

  • Oh, and he sells about 23 massages therapies a month too!
  • Next month he plans on starting a $3,000 per person doctor guided Weight Loss Program, especially since an estimated 80% of chiropractic patients are overweight and desperately need this service. He only needs two a month, and it will fund his retirement account.
  • Oh, and did I tell you about the Longevity Program he's launching soon?...

What does this add up to? 

He's making $23,482.00 a month in continuity income, and growing.

Twenty thousand monthly, without needing a single new patient.  

Imagine waking up on the first of every month, knowing that $20,000 is waiting to be charged? How secure would that make you feel?  

Well I'm here to tell you - to urge you - to begin a back end program right now! 

A $150k net income pay raise: 

    Today I was telephone consulting with a doctor from North Carolina. In one hour, we figured out that he could increase his net income by $150k, just by focusing on building and growing his back end continuity income.  

    What is continuity income? 

    These are services that you can charge people for monthly, that can be set up as monthly autocharges to their credit cards. 

    Dr. X has asked me not to reveal his name, for the obvious reasons and because he told me he doesn't one a zillion calls from my readers. Ok, fair enough. 

    Here is the point:  ANYONE can do what he has done! 

Dr. X now has multiple streams of reoccurring cash that will keep coming in monthly, without doing any additional work to get it.  Now, I will teach you this same System that I taught to Dr. X., so that you can replicate his results! 

News flash: 

It is sooooo easy to create 3 or 4 such programs in any practice. 

I know a doctor who has 72 people on his Massage-a-Month program.  

I'm telling you here and now, that this is easy stuff to set up. Almost any service can be turned into a monthly continuity program with a little thought. 

Such a program can be set up in 30 minutes, with the right know how.  

Don't think for a second, that you can't do this or that it's too hard. It's easy!! 

You can do this, I'm telling you!!           

    You don't need a whole of these, to make a lot of money. 

Forget chasing the money anew each month! That's no way to live. Instead, keep building and getting more and more patients into... 

Cash producing back end continuity programs! 

   These programs are easy to sell since you're seeing these patients anyway. Just letting them know you have a new service available always results in a percentage of them signing up. 

    Try this test. 

    Today, tell all your patients that you're thinking about starting a monthly Massage Program that would enable them to get stress relieving massage at a discount for coming in regularly. Ask if they'd want something like this. 

    What you'll discover will amaze you! 

    One doctor did something similar with a proposed weight loss program. Do you know that in one afternoon he had 12 people forcibly trying to hand him money on the spot for a program that he didn't even have yet! 

    Such is the power of back end continuity programs.            

And boy oh boy, can that income stream take the pressure off.  

    Give me two practices, one who has to get new patients every month to pay the bills vs. one who needn't get a single patient because he's got everybody on back end continuity plans, and I'll take the continuity practice...

Any day of the week! 

And, did you notice... these back end services are CASH services. 

"But Ben, my patients are cheap." 

No, they just expect big insurance to cover everything. They act completely different when it comes to paying for stuff that they know insurance doesn't cover. Like weight loss, massage, longevity, supplements, etc. 

"Ok Ben, you've definitely hooked me on this idea. But what's the fastest way to start growing a back end continuity program?"

Clients have begged me for years to put together a program that would show them how to do all this successfully. Well, we've finally done it and we've done it in a big way.

I call this course, "Secrets to a Lucrative Back End".

It will rock your world!

The bottom line is this course teaches you how to construct a simple back end continuity program, that will make the typical practice an extra $20,000 a month, or more.*

WARNING:

This course is NOT for doctors who've just graduated. We suggest you only consider it if you've been in practice at least 2 years.

Not only are these secrets taught, but I also wanted to take this a step farther.

I wanted you to also hear from someone who has actually done this, and had incredible success.

That person is Dr. Gregg Nielsen.

Who is this guy "Dr. Nielsen" and what the heck does he know about making money from the back end?

Good question!

Dr. Nielsen is a back woods Chiropractor from Waterford, Wisconsin. Haven't heard of Waterford? Hey, welcome to the club. Waterford is so small it doesn't show up on many maps since only 2,300 people bother to live there!

Yet, Dr. Nielsen is someone who has made hundreds of thousands in back end income, in the worst of conditions, in an economically devastated rural area, all because of his back end!

And, he still uses these tactics every single day because he's a full time Doctor. That counts for a lot.

When I hunted around for a top expert who could help me teach advanced Back End Strategy, I knew that Dr. Greg Nielsen was the perfect candidate.

He's someone who's done it... in a big way!

I know you're anxious to get started, so let me tell you exactly what Dr. Nielsen and I will be teaching you in the "Secrets to a Lucrative Back End" Course.

Want a taste of what you'll be learning?

   This course is crammed to overflowing with great ideas. Here's a short list... 

*Why every practice needs to have a formalized preplanned Back End "marketing funnel" built into his/her practice... and& why doing so can help you achieve a Case Average approaching $8,000 to $12,000 per patient. 

*Our tried & true formula for building a very lucrative Maintenance Program for patients, and why it can be making the typical practice $20,000 or more a month. (I'm telling you, this is the easiest money you'll make, and it's a natural fit for almost every practice.) 

*Our list of the best & most profitable back end services, products, and programs that you should consider offering in your practice. (You add a new income stream, each time you add an item on this list.)

 

*Why adding a Yoga class could generate more new patients... than all of your regular promotional efforts combined. How to do this with minimal work on your part, no experience necessary.

 

*You'll learn the powerful PSYCHOLOGICAL TRIGGERS behind selling a ton of back end products and services to patients, without ever appearing pushy. 

By the way, one of these called the Power of Reciprocity has been used by the #1 car dealership to sell expensive high end cars to over 90% of the people who walk onto their lot. We apply this psychological trigger to building your back end business!  Plus... 

*Why doctors try to stuff too much down the throat of a patient on the first or second visit... and why... you should delay bringing certain issues up until later. (And, why the fourth visit is the best time to start introducing back end products.)

 

*Dr. Nielsen's list of the top 5 nutritional products to offer patients... with live role play of how he talks to patients about these top picks. Listen to how he turns an apathetic prospect into a rabid customer, within moments. After hearing this part of the program, you will finally feel completely at ease discussing supplements with your patients.

 

*Why we love continuity programs: what they are, how to build a stable of monthly auto-charge programs of services... why you must understand the negative option principle... how to turn services into monthly cash flow programs... which programs naturally lend themselves to continuity... and... how all this works in a chiropractic practice. This is priceless stuff.

 

*Use this simple one-page form to get patients onto monthly auto-charge plans. Staff loves it, it's easy to use, and the way we use it the patients will thank you for this service.

 

*Did you know that one of the best ways to sell back end products/services... is to give them away for FREE. (They'll never realize what hit them!)

 

*Why Dr. Nielsen let's patients take home products to try them out for three days. (Called the Puppy Dog Close.)

 

*How Dr. Nielsen and others use creative Patient Education to sell lots of back end services. And, the best tool to use that sells the bulk of your back end products and services for you.

    Now get this. You see that big list we just went through? That's what you're going to learn on the first audio cd!  

 

There's more... a lot more. Way too much for me to cover here. I could go on for many more pages about all you're going to learn in the "Secrets To A Lucrative Back End" course and still only scratch the surface. There's that much. 

 

"What kind of time will I have to put into this?"

   A bare minimum. That's why we made this course - to save you time! You don't have to figure all this out on your own. That's what we're handing you in this course - the secrets to bringing in mucho fungola's with a back end continuity program!

Here's a promise:

The "Secrets to a Lucrative Back End" system is learned almost instantly with just one listening because there are no memorization techniques... no silly or complicated sales lines to deliver... no waiting for perfect conditions... no depending on the patients "cooperation"...none of that nonsense.

You go from idea to action immediately. Same day, if you're motivated. Heck, same hour if you want. You could even enlist the staff to put all this in place for you. That's how simple we've made things.

"Ok Ben, you got me interested in building my own back program.

Tell me exactly will I be getting in this course!"

 

In the "Secrets to a Lucrative Back End" course you get...

  • 5 Audio CD's plus 1 Bonus CD (6 CD's total) teaching you our entire Back End System, with myself and Dr. Greg Nielsen guiding you through the System.
  • "Secrets To A Lucrative Back End" Transcripts Manual, that put into the printed word what is on the audio cds so you can study the tools, tactics, & marketing methods used by Dr Nielsen and others to build a very lucrative Back End, without having to listen to the entire program again.

But I've got even more for you...

   Order right now and I'll give you a collection of very valuable Free Bonuses! Here's the great stuff you'll also be getting...

 Free Bonus #1: Dr. Nielsen's Master Book of Killer Nutritional Ads!

   Do you want to know how Dr. Nielsen has sold hundreds of high-dollar supplements? Look no further, then this killer collection of nutritional ads that he has used to sell thousands of dollars in product... every time he uses them.

   Your first free bonus is a Manual of Dr. Nielsen's collection of his most successful ads, that generate big interest in his back end services. This manual is like a Harvard Education in advanced direct response marketing, and you can swipe & use "as is."

            Free Bonus #2: Dr. Nielsen's Ultimate Recall Letter Book!

   I mentioned that one of Dr. Nielsen's secrets for prospering in a small town, was his back end methods. Want to know his other secret? He is a prolific user and believer of reactivating patients. And, his creative approaches to doing so have garnered him worldwide fame from people like Dan Kennedy, David Frey, John Carlton, and others.

Here Dr. Nielsen has assembled his ultimate collection of his favorite recall letters for you to steal and borrow from! This manual is your second Bonus. And, it's priceless.

           Free Bonus #3: BONUS CD, "Secrets to Building a Massive Maintenance Program"

   Do you want to know how so many clients are raking in $20,000 or more a month? They have a Maintenance Program that they offer to every patient.  There is a right way, and a wrong way to sell maintenance. 

On this Bonus CD you will learn the most successful "right way" for getting mass numbers of corrective care patients right into your monthly Maintenance Program. This CD is amazing! It details a zero-stress way to do this, that patients love. What you will learn can absolutely revolutionize the way you run your practice. And what it can make you... wow! This CD is your third Bonus.

    In summary, I'm going to include these three killer marketing bonuses. They are yours for free when you get the "Secrets To A Lucrative Back End" course!

By now you've got to be wondering...

"OK, what is this insider knowledge going to cost me?"

    You're getting FIVE HOURS of training, plus three excellent bonuses, and pages and pages of content packed full of examples that bring all the pieces together.

    We're talking some serious info here. But more importantly...

    What will knowing this stuff be worth to you?

    One good back end program can bring in $2,000 a month. That's $24,000 your first year.

A Maintenance Program, has brought in $20,000 a month consistently for numerous doctors.

And, a simple back end can often increase case average to $8,000 or more per patient.

You generate this income, without needing a single new patient!

So what should we charge for a course that can make this kind of impact? Well, for five hours of my time, that'd cost you $2,000. To shadow one of America's foremost Doctors would cost you at least a few thousands - and that's if they'd even let you have access.

    Well, no need for that. You can get the Secrets To A Lucrative Back End course all for just $377 plus $12.95 shipping & handling. We will even let you pay in two easy installments, if you wish.

That's the low discounted price for this package that is only being offered temporarily. Very soon the price will be increasing substantially and will do so without notice when this special offer ends. 

How to give yourself an executive level

pay raise... immediately.

 

If you're serious about adding one, two, three or more cash flow streams to your practice, then you need to get your hands on the "Secrets To A Lucrative Back End" course.

 

But there are TWO reasons you've got to act now...

First, I've only got 85 of these free bonuses to go around. When they're gone we will not be ordering more.

Second, Dr. Nielsen has warned me that if this release turns into a hassle for him resulting in intrusive calls and emails, we will immediately stop selling this course without notice.

Now let's face it... the only reason it's possible for you to learn this is because Dr. Nielsen is letting us. There's simply no guarantee that this material will be around tomorrow. 

The reason I know this is going to sell out quickly is because it also comes with a...

Full 2-Month Risk Free

Money-Back Guarantee.

    This course delivers what I say it does, or I want you to send it back. Take a full 2-months to sink your teeth into everything - and if it doesn't exceed your expectations, then I insist that you send it back for a refund.  I want you to be happy with our products!

Here's how to get started immediately...

Listen. I hope you can see how passionate I am about the back end. I know how it can change your life! Nothing beats waking up the first of every month, knowing you have $20,000 waiting for you to charge. Don't envy us, join us!

I invite you into the exciting world, of Back End Income! To order:

Click on a payment option below and submit your order using our secure store - we will get your order out promptly, when you order through our store: 

Option #1. Bookkeeping Discount: One payment of $377 + S&H

Option #2. Two Easy Payments of $205 + S&H
(1 payment now, 1 in 30 days)

 Cheers to your future profitable back end,

 Ben Cummings

P.S.  The Back End Kit shows how to develop a five figure back end program, in your practice! Your guides are Dr. Greg Nielsen and Ben Cummings, two of the top masters of back end marketing, and you'll be handed their best tools for adding new cash flow streams.

And, if you act fast you'll also get three Free Bonuses and a Full 2-Month Guarantee, so you risk nothing. It will change your life& and this is one of those cases where I'm so confident... I'm really sticking my neck out for you. You need to see what this is all about.

Click an option below to order the Lucrative Back End System:

Option #1. Bookkeeping Discount: One payment of $377 + S&H

Option #2. Two Easy Payments of $205 + S&H
(1 payment now, 1 in 30 days)