Dear Friend,

  Doctors who take seriously the tactics found in my Powerful Telephone Handling Skills for Chiropractic Offices course -- following my recommendations -- will bank approximately $144,000 in extra profits this year.

  If you follow my instructions and make a few simple changes -- changes that cost absolutely nothing to make -- based on past results you'll be sitting on...

$1,500 in extra profits each day
your practice is open.

  Does it sound like I'm exaggerating? "Come on Ben, no way!" That's a natural reaction. However I'd like to prove it to you. I'd like to give you some case studies and examples that will forever change the way you view all those incoming calls...

-- A Doctor from New Jersey hired me for consulting with the goal to grow his monthly income 30%. After talking to him I concluded that we would be able to generate this increase from one ridiculously simple area:

By making a few simple changes to the way he is handling the incoming telephone calls he receives!

If there's one thing we know, it's that income is directly linked to scheduled appointments. Find a way to increase booked appointments, and you will always increase income. It's a simple formula!

He made the suggested changes and here's what this doctor had to say about its impact:

  "Ben, this is hard for me to believe. I just looked at last months numbers. We grew by $24k in a single month or about $1,500 more per day we're open. We have surpassed the 30% growth goal already. All we did was implement your suggestions for changing how we handle the incoming telephone calls. It immediately resulted in increases to scheduled appointments. I'm still shaking my head in disbelief!"

  Do you think he's a fluke? Consider this next doctor...

-- Platinum & Coaching Member Dr. Mitch Shea from Cookeville, TN told me during a recent conversation, that last year he brought in an additional 120 New Patients just by making a few simple changes to his incoming telephone handling policy.

120 new ones -- NOT from marketing, NOT from a new ad, NOT from a new whiz-bang machine. But from some changes in his Telephone Handling Skills.

  Staggering, isn't it? This one improvement will make Dr. Shea approximately $240,000 in added income based on his case average.

  Think how much money you'd normally have to spend on marketing, to try and match the income boost that I was able to create -- simply by turning their attention to increasing booked appointments. From calls you are already getting anyway!

I'd like to prove my case further. 

  I mentioned that most offices could increase daily income by $1,500 with just a few slight changes to the way they handle incoming calls. How is that possible? It comes down to simple math.

  Remember this formula: "More appointments equals more income."

  The more appointments booked, the more income you make. Period.

  In my work with 5,000 doctors in 18 countries, when they implement my telephone handling system we see the following occurring almost immediately: 

-- They increase booked appointments by an average of 3 additional appointments per day. Often these are with new patients, or referred in patients.

-- This "small increase" can add up fast! 3 extra booked appointments a day equates to 12 per week. That's 48 additional appointments per month, right from the get go. 

-- Overall patient flow increases about 30% within the first month, often times more.

-- Reported referrals are higher.

-- Reported reactivations are higher.

-- Patient satisfaction is higher.

-- Staff-related stress from handling overall phone volume is lowered.

-- And last but not least, doctors using my telephone methods who are actively marketing, report 60% more new patients per marketing campaign!

Whoa. Better read that last one again.

  You might wonder -- How is THAT possible?

  Boy, do we liberate lots of new patients simply by changing the office phone policy. I've seen telephone handling -- alone -- swing reported marketing results as much as 500%. (Below I'll provide a recent case study showing how this can happen.)

  When we have doctors switch to my Telephone Handling System, they tell us they can't believe how many more patients they're getting now, from the exact same marketing campaigns they've always done.

  Why? That's because the patients were always there, the calls were trying to come in, the people were trying to get scheduled -- only there was a...

Blockage to Them Materializing!

  That blockage took the form of poor telephone handling policies, poor scripting, "winging it", no training, no mystery shopping, not answering the phones at all at times, and generally not having a solid PLAN for every single call that comes into that office.

  I wish you could sit next to me when I recently talked to two doctors, both from the same geographic area, both who mailed 5,000 of our direct mail postcards.

  A month later one doctor tells me he got 15 new patients. The other guy tells me he got only 3. Now consider this. They both used...

  The exact same postcard.

  The exact same offer.

  The exact same list criteria.

  They mailed them in the exact same month.

  Even mailed in the exact same geographic area.

  Nothing different.

  The ONLY difference was how their offices handled their telephones. That was the only variable!

  Yet one office got 500% more patients -- from the identical campaign -- with the only difference being how they handled their telephones.

These big swings in patients, that come about as a direct result of how telephones are handled, happens every day!

  Still skeptical? I mean the figures I'm throwing around are pretty staggering. They couldn't possibly be so grandiose for your practice, right? Well maybe you won't be so skeptical when I explain why we view telephone handling as...

The NEW "Profit Center"
of your practice.

  If there's one thing I've learned about all those incoming telephone calls it's this: Telephone handling skills are reflected immediately in your daily income.

  Here's what I mean.

  No matter how good or bad your clinic did yesterday, tomorrow morning your phone will start ringing all over again.

  Even the littlest change made to the way those calls are handled, has an immediate impact on booked appointments.

  Now let's look at all this from another angle.

  Who is the first portal of contact for each patient? It's not you. It's the person handling your incoming telephone calls. You're the last person on the food chain that a patient sees. Before they ever get to you, they must go through the phone person, right?

If you're dead last on the patient flow food chain, then you're
dead last to know what they're saying on the phones.

  If this person mishandles the patient inquiry (or doesn't even answer the phone at all) and it results in a lost appointment then guess what?

  You never saw this go down.

  You will never realize what that situation just cost you.

  You will never see that patient again. Yet this will be a "loss" that you never see. Because you're dead last on the patient flow food chain.

  The errors made over the phone aren't glaringly obvious either. I'm not talking about the staff person who "loses it" and is out-right rude over the phone. That's an obvious mishandling. But this happens only 1% of the time.

  Much more often (99% of the time) it's a very subtle bungling!

  In fact, you could call back the patient who didn't schedule an appointment and they probably can't even verbalize the reasons WHY they chose not to come in. They just didn't.

  You're getting hundreds of calls a week.

  Oh yes you are! According to telephone company statistics, the average practice in America is receiving 42 incoming calls a day. If you're open 4 days a week that's 168 calls weekly, and don't forget that the calls continue every day you're NOT open as well -- so the weekly average is about 294 calls a week! That figure is higher if you're an established practice!

  So out of these 294 calls per week the avg. practice gets, consider the following:

• If they screw up only 10% of those calls
• If they haven't been adequately trained 
• If they're having a bad day
• If they're answering phones with all the excitement of a mortician
• If they don't have a clue how to effectively answer the most commonly asked questions / objections
• If they're just "winging it"
• If they just don't feel like answering the phones
• If they forget to return the calls
• If they don't know the best way to handle a coupon call, etc.,

  ...then guess what?

  You're screwed.

  Now before you try to tell me "Oh no Ben, we would never do that. We don't have this problem." Well let's talk bluntly shall we?

  No one ever thinks that they suck with the phones. If they did they would do something about it, right? Trust me - you suck with the phones just like everyone else. Maybe you handle the phone only slightly less miserably then the next guy, but believe me, there is huge room for improvement.

  I would bet my right eye that nearly everyone reading this letter is screwing up at least 10% of all incoming calls. Do you realize what that bungling is costing you -- 10% of screwed up calls? Especially when measured over a career? Probably enough money to retire early on, that's how much!

Case in point: Out of 50 Offices Called,
96% failed to handle our call properly.

  In preparation for this new course, we recently mystery shopped 50 of our clients practices. Only 2 of them made the grade, the rest of them sucked beyond belief, in fact the majority (about 60%) we could never even reach a live person during normal business hours!

  What if I had been a new patient trying to find a doctor?

  That's like flushing money down the toilet.

  Those offices that we could actually reach made an average of 6 major blunders in handling our phone call. I'm not talking minor mistakes, I'm talking biggies that would have cost them a booked appointment.

  This is a very serious problem. Magnify this problem over thousands of calls and many years, and its impact becomes substantial.

  "But Ben, we really are the exception to the rule, we're handling the phones just fine." Oh yeah? If that's what you think then just try mystery shopping your practice this week. You'll want to jump off a cliff when you listen back to the tape! Oh you don't even know what's happening behind your back.

  Here's the big point I'm trying to make. In every practice, in every city, every single day of every week, there is a percentage of calls that are being bungled, that cost you bookings, income, referrals, appointments, and future business as well, that if corrected would have an IMMEDIATE impact on your cash flow.

  And further I'm here to say that this lost business can be PREVENTED, with just a few simple changes. This is a problem that has been hiding in plain sight right under your noses for 96% of my clients.

  Oh and one last thing. When a call is bungled or not answered at all, do you know what happens to these patients?

  Oh no, they won't complain. Or write a letter.

  Instead, they just toss you the proverbial middle finger in the form of NEVER COMING IN. And after they hang up with you they're booking an appointment with one of your competitors.

  That my friends is exactly how it plays out every single day.

  Now that should make you sick to your stomach.

  "But Ben, if I had this problem, wouldn't it be obvious to me by now?" No! You never find out about this "loss" because it's always happening so far upstream. Telephone mishandling is truly an invisible problem!

  It's one of those losses that you never "feel." When a patient "no shows" you feel it. However the patient who COULD have come in but didn't because their call was mishandled... well, you never found out about that to begin with. So this problem really isn't your fault! But now that you know it exists, now that I've shed light on its negative impact, the question I have for you -- what are you going to do about it?

Ok, enough of the bad news.
Let's start fixing this problem, right now!

  I scoured the internet, the magazines, spoke to clients & peers, and found that no resource existed to fixing these telephone handling problems in an adequate way. At least not the way that I think it needs to be fixed!

  So I decided to create a course myself! And of course this system had to adhere to the high standards of a Ben Cummings product -- and the finished product has far surpassed my initial goals.

  This is the Rolls Royce of telephone handling systems for chiropractic offices. Nothing else you've ever seen or heard about holds a candle to this new course and for good reason.

  Namely, by implementing my System you can see results...

The very NEXT DAY!

  Yeah, the impact kicks in immediately. No lag time. Your head'll spin, it happens so fast. That's how impactful this course is.

  That's what my new course Powerful Telephone Handling Skills for Chiropractic Offices is all about. Teaching you the best, most streamlined, most practical telephone skills, strategies, and systems that will have a bottom line impact on your pocket book tomorrow, from all those incoming calls. 

  Look. I could go on and on for pages with all the great stuff I've crammed into this powerful system:

• killer script method;
• subtle psychological tools to immediately overcome skepticism and objections over the phone that'll knock your socks off;
• my Maximum Appointment Scheduling System;
• even a section on what to do when you're slow that involves the staff making a few outbound calls to previous patients that has averaged a $15,000 a month boost in every practice its been applied; etc.

  It's just dripping with practical strategies and this is a SYSTEM as opposed to just a random collection of ideas. So let's discuss...

What you'll be getting in the "Powerful Telephone
Handling Skills for Chiropractic Offices" Course:

* The PTS System Audio Training Package: On four full-length audio cd's, you're taught my system. I'll take you by the hand and step by step will show you how to uncover $1,500 a day in additional booked appointments. You will get EVERYTHING you need to massively improve your incoming telephone call results on these comprehensive audio cd's -- in the no-B.S. style that has made me famous.

* The PTS Master Training Manual, packed with scripts, tips, outlines, and understandings discussed on the audio package. The script section alone is worth 100x's the investment -- as is the "answers to difficult questions over the phone" section. This stuff is unlike anything else you've ever seen and works 100x's better too!

Now let me give you a tiny glimpse into what you're going to learn:

* My absolutely killer "Maximum Appointment Scheduling System", the goal of which is to increase your daily office production by $1,500 per day you're open. It is a 12 step system that will fit comfortably into every practice and is easy to implement. Best part: total cost to implement is next to nothing, yet you see results next day.

* $15,000 Monthly Business Booster Marketing System: What do you do when the practice is slow or the upcoming schedule is looking rather light? During "down time" we're going to have your staff person make just 25 outbound calls to certain patients -- using an awesome approach I've developed -- that has been averaging $15,000 a month in new business. I tell you exactly who to call; what to say; and explain how offices are using this weekly to insure the Doctor's schedule is always booked solid. Some months, this will be a life saver.

* A completely new approach to answering the phones -- and dealing with the person on the other end of the line, that results in vastly more appointments, referrals, reactivations and business compared to what you're doing now.

* Ben's "Iron Curtain" Strategy: Ben's brand new approach to handling the phones during your "off hours" that is averaging 2 new patients a week. Note - this is a NEW approach, not discussed in a course to date that can repay your investment 100x's. Killer idea!

* And more - oh so much more! Like a complete Telephone Script System, word for word, with phrases and closing sequences that are dripping with subtle psychology; an exacting methodology/process for handling common questions and objections that gets the patient to "close themselves" every time; what to say that slashes no-shows by 80%; the absolute best thing you can say to someone who calls in that will turn them into an appointment then and there; and frankly too much stuff to even list here because I could go on and on and on and on...

  ...But you get the point. This list doesn't even scratch the surface and I could fill three pages with more bullet points detailing what's been crammed into this course but quite frankly  I'm running out of room!

  Let's put it this way. To the best of my knowledge, there has never been a course of this scope and breadth that deals with handling calls in a chiropractic office that can result in so much more business for you.

Plus, as an incentive to act immediately
I will also be giving you these 4 Free Bonuses!

  Boy oh boy, are you going to love this bonus package I've assembled for you! I love rewarding my "early adopters" with some terrific free bonuses and this time is no different. As a reward for ordering the course immediately, I'll throw in 4 free bonuses that are worth the entire price of the course...

1) Free Bonus #1. Flip Book of Telephone Scripts!

  Place this Flip Book next to your telephone. We call this a Flip Book because it can be used when you're under pressure if the person on the phone is hammering you with the tough questions. Well you'll always be "on your game" because the Flip Book contains every important script you need to know -- just quickly flip to the appropriate script for the most effective thing to say. The Flip Book can add thousands of dollars worth of booked appointments alone because it's a tool you WILL regularly use. A priceless training aid -- yours free!

2) Free Bonus #2. Audio Cd -- The Instant Staff Training Cd!

  This one-hour training cd is played for your staff. Just gather them together, I suggest feeding them a nice lunch, pop in this cd and press play. I'll take it from there. In one hour I'll have your staff trained and ready to roll with this Rolls Royce System.

  It's also interactive so that we get everyone involved and using the material before they go "live."

  Aside - If I don't get them using the material then and there, they'll never use it live. So I get them doing the exercises with each other or with you; you'll be asked to pause the cd at times to try things out, etc., so that staff UNDERSTANDS this system. When we get them to understand it, they will begin using it immediately -- yours free!

3) Free Bonus #3. Special Report -- The Practical Guide to Mystery
Shopping Your Own Practice

  Hey, you want to kick your results into overdrive? Nothing "shocks the system" like showing up at your clinic with tape in hand of a recording of a staff person handling (or mishandling) an incoming call. Wow, does that change the dynamic! 

  You hear the expression "a picture is worth a thousand words"? Well we like to say - "an audio recording is worth a thousand lectures!" You can tell staff to follow protocols until you're blue in the face. But show up and play their phone call and suddenly you have a VERY receptive staff. Plus future compliance changes dramatically when they know that "when the cat is away, the mice DON'T get to play" because now they're being monitored.

  Frankly, this will drive them nuts because they know that they are being monitored now. Before, they didn't have to worry about it! Mystery shopping drives compliance.

  Well I've been telling Doctors to mystery shop for something like a dozen years. Yet no one - and I mean no one - ever seems to do it. That used to tick me off until I realized that no one has ever taught you HOW to mystery shop your own office. I mean how is it done? What do you say? How do you record the calls? How do you handle the staff when you play back their mishandled call so it's not de-motivating them? This special report teaches you my approach mystery shopping that I've used for years with our clients that is so easy... you will actually do it! But if you're going to mystery shop to increase compliance then you should also learn...

4) Free Bonus #4. Special Report -- How to Incentivize Staff so They're Highly Motivated to Use Your Telephone Handling System!

  Gosh, if we can simply keep your staff focused on doing my Telephone System on every caller, we absolutely know that income will surge. Well I've got good and bad news. The bad news is that without mystery shopping and without some financial incentive, they won't continue using ANY new system. The good news is we've cracked the code on this one.

  You must use both carrot and stick. Stick is the mystery shop tape. Carrot is a solid incentive based bonus program directly tied to the telephone results. Hey, what good is a new system if no one's using it, right? This report lays out my simple incentive system that has proved successful for my clients. It's simple and it works -- yours free!

And here's a promise about my Telephone System,
if you've previously received telephone training:

  Here's something strange. Many of my clients have told me that they've previously trained staff on handling incoming calls at some point. Yet this training is not reflected at all in how they handle the phones!

  96% of them failed my own mystery shopping test.

  With so many offices being previously trained, why are they all so bad still? These trainings don't address the core problems. There is a lot more to booking appointments then learning a canned script and throwing up a mirror near the phones. A lot more!

  If that was all that is needed, every sales person could simply be handed a script and they'd all be successful right? But this approach doesn't work. There's so much more to fixing this problem then just using a canned script and telling staff to go at it!

  Trust me. Even if you've taken every phone training course on earth -- all of them combined don't compare to my system. Even if you've previously taken some sort of telephone training, I can promise that my System will increase your results by 200%-300%, almost immediately.

Finally, I'd like to tell you what makes
This System to unique.

-- You don't even need to have good staff! I'm not kidding. I've wired this to work at the lowest level of skill. You could give me a failed hamburger-flipper, and I could make them successful with this system.

-- You don't need to invest lots of time into making this work or even know anything about effective telephone handlings... to get great results.

-- You'll never use high pressure scripts to trick patients to come in! My system is dripping with psychology. Our tactics happens so fast that they fly right underneath the radar and therefore aren't resisted. Often the incoming caller is literally "closing themselves."

  Even Raw Beginners Who Have Never Answered Phones Before, Will Be Successful Using This System!

Ok Ben, you've got me. But I bet your
System is really expensive...

  Actually, my System is about 600% cheaper than a comparable one currently being sold. And I like to think that our system is superior!

  So how much should I charge for this system? I've already shown how it's possible to add $1,500 a day with this system through increased booked appointments and new patients. And similar training programs start at $1700 and go up from there! 

  However you probably know that we always try to price our courses fairly so they're within reach of every member. We're talking a massive potential increase in your income. Yet I have decided to price this entire course at just $575! But wait -- how would you like to get this for even less money?

You Get A Big Discount,
With our Pre-Publication Sale!

  To kick off the release of this course in a big way and frankly to drum up a lot of excitement on my discussion forum about this system, I am offering a special Pre-Publication Discount price of just $375! That's a savings of $200!! We'll even let you pay for this in two easy installments if you wish.

  But this low price will last for a very limited time. Imagine, it costs just $375 to learn my system that can make you an extra $1,500 a day. Order now, get the lowest possible price, and we'll ship out your course in a couple weeks when we get it back from our duplicator. How's that for a good deal eh?

Oops - There IS a "Catch" To This Offer.

  This special discounted price is limited to the first 25 people who order - only! No exceptions. Considering that thousands of our customers will be exposed to this message we expect this to sell out fast.

Plus, My Straight-Forward Guarantee:

  My system will reap immediate results for you in the form of more scheduled appointments and new patients. So here's what I want you to do. Dive head first into my Powerful Telephone Handling System and give it a real test drive for a full 60 days -- use it in your OWN practice -- and if it isn't everything I've claimed here and more, than I insist that you return it for refund. Fair?

Here's what to do next:

  To take advantage of this special offer, I need to hear from you immediately. Remember that the special discounted pre-publication price is limited to 25 doctors only. We will get your order out promptly when the course is ready for shipment in a couple weeks and you benefit from the lowest possible price! That's what I call a win-win. Click on a payment option below and submit your order using our secure store - we will get your order out promptly, when you order through our store:

Option #1: Bookkeeping Discount: One payment of $375 + S&H

Option #2: Two Easy Payments of $202.50 + S&H
(1 payment now, 1 in 30 days)

Sincerely,

Ben Cummings

  P.S. Powerful Telephone Handling Skills for Chiropractic Offices is truly a breakthrough in how doctors handle their incoming calls! The bottom line is, you will learn how to recapture the $1,500 a day "loss" that every practice experiences -- without having to spend another dime on marketing. 

  Plus remember, there's an urgency here -- the Pre-Publication Discount Sale ends when 25 people have ordered. The discount, this great course, and all these bonuses can be yours but only the first 25 doctors get this special deal so I hope to hear from you real soon!

* Please note that there you are also responsible for complying with applicable state board rules and laws, there are no promises of results, and this course is not a substitute for legal advice.

Click an option below to order: 

Option #1: Bookkeeping Discount: One payment of $375 + S&H

Option #2: Two Easy Payments of $202.50 + S&H
(1 payment now, 1 in 30 days)