In this letter, I'm going to teach you my all-time favorite marketing strategy for getting lots of personal injury patients. This method does NOT require a large investment, it does NOT take up lots of time, and it IS something every doctor reading this message can have success with.

  Shall we begin? There are...

3 Very Good Reasons that I love
personal injury patients:

1. They can be extremely lucrative cases for a chiropractic office!
2. You do NOT need to spend lots of money, if you adhere to my approach!
3. If you do this right, the referral source can feed you an average of 2 to 4 personal injury cases monthly... 

   ...which will be worth about $74,000-$144,000 annually to the typical D.C. practice.

  Personal Injury patients might be the best "target market" for the D.C. office, all things considered. For less than $2 per attorney, you can gain entry to offices that can provide a stream of cases to you.  At this point it will be helpful for you to understand...

The Amazing Story of How the Whiplash Report Newsletter
Was Launched (By Accident)...

  Thirteen years ago I worked with a Chicago D.C. doing 2 million a year in personal injury business amongst a handful of offices he owned. This guy was just raking it in...

Until market conditions started changing on him!

  Suddenly his personal injury patients dried up... and that's when he called on little 'ol me to dig him out of his mess. The bottom line was, this guy needed personal injury patients...

  And he needed them fast... without having to invest much money because he suddenly found himself without any.

  First of all, this was the first guy who really opened my eyes to what an opportunity personal injury patients are. And please don't give me the 1,001 reasons why today it's different! 

  Because I can attest that I have about a dozen clients who have privately confided that they are "making hay" in P.I. while everyone else's attention is currently on Spinal Decompression.  They hope it stays that way, because it's made things WAY easier for them.

  Anyway, to cut a long story short this doctor ended up being VERY difficult to work with... but I was able to completely and permanently fix his problem!

How'd I pull off this minor miracle so quickly?

  I constructed a simple marketing campaign... that allowed him to get short term immediate results and long term results and virtually insured he was building an iron curtain defense around his competition in the process.

  My ultimate goal was to immediately position this guy as

• The #1 Doctor of Choice for P.I. Attorneys...
• To make him someone they WANTED to get to know - in fact NEEDED to know - if they wanted their legal business to run smoothly and without bumps in the road.

  The result of this positioning was a large immediate influx of new business within two days. Even more importantly the P.I. cases continued coming in monthly. 

  So what the heck did I do to pull off these results, with almost no marketing budget to speak of?

I created a monthly newsletter specifically written for, positioned for, and of great interest to the PERSONAL INJURY ATTORNEY.

  And, we crammed it with strong but entertaining whiplash oriented content that holds the interest of P.I. attorneys.

  The secret to all this is& positioning yourself as "super expert."

  The guy they all HAVE to work with.

  Making them scared out of their mind to do business with anyone but you.

  Kind of like the choice of driving a shiny new Ferrari or a rusty old Kia. I made this doctor the brain-dead obvious desirable choice to do business with.

  And, we did this rather simply by making them think that this doctor researched, wrote, and committed to communicating with them monthly with a newsletter on whiplash.

  (Of course, I actually wrote & designed the newsletter for him, including all the hidden disguised persuaders and killer calls-to-action that make attorneys salivate over working with you. But that'll remain our little secret, ok?:)

Why a whiplash newsletter works so well:

  It's like pointing one of those giant Las Vegas-size neon arrows upon you and your expertise, yet without having to say a word about it!!

  With a newsletter, your expertise is openly demonstrated, it's proved, it's obvious, and it's self-evident that you must know what you're doing. Because... after all... you've been mailing them a newsletter all about whiplash and...

This makes you the expert!

  And something else. How many other doctors do you think have ever mailed them a newsletter?

  Please, don't make me choke on my espresso. The answer is a resounding... zero!

  The whiplash newsletter immediately sets you apart from the pack and makes you stand out.

  One more thing. Mailing something monthly also separates you from the pack, especially since 99.9% of doctors simply cannot seem to stick to any long term marketing game plan. If they didn't get something like 1,001 P.I. patients the very first month they mail a newsletter, they quit.

  However, you're so much smarter than that. You're a Ben Cummings client, after all! You will do this monthly... "until they refer or die."

  That's our motto! "Keep mailing them until they refer or die." Pretty simple marketing rule eh?

  Yes, we're going to mail them a newsletter forever because quite simply the cost to do so is soooooo tiny vs. the value of just one referred P.I. case - and this is especially true when you hit to P.I. Lottery and you find that law office that starts referring all their cases to you exclusively - well, the ROI is so high it just might cause you a nose bleed!

  You see, when you stick with something consistently, it communicates a clear message that...

You Can Be Trusted!

  Ok, but let's say you hate newsletters.

  Let's say you even hate this marketing idea!

  Instead, you'd prefer to just mail a letter of introduction once.

  Ok, so you mail your letter.

• Well what are you going to do if they don't respond?
• Are you going to keep mailing them the same letter?
• And what makes you think they're going to drop everything and trip over themselves to run to their phone to call you?

  This is where a newsletter really stands out as a far superior strategy.

  Think about it. With a newsletter, we get 12 opportunities to stay "top of mind", to remind them you're still there and ready to do business with them... plus we've done this by adding value first.

  What do you think attorneys prefer: The D.C. who begs for a referral... or... the D.C. who has given them something of value first?

  Ok, back to your letter of introduction.

• How are you going to prove you're trustworthy?
• And that you're an expert in personal injury?

  Are you going to brag like a High School jock in the boy's locker room in that letter of yours?

  Sure, you're an expert.

  Sure, you're the best there is.

  Yeah right. That's what they all say - is what these attorneys will be thinking!

  Get real.

  You HAVE TO differentiate yourself, to make yourself unique, to stand out, to be credible, to be trustworthy, and to hang in their with your communications over a long period of time...

If you want great success in
the personal injury market!

  Believe me, I've tried every approach out there.

  Nothing has ever beaten nor will ever beat, the marketing approach of mailing a "Whiplash Report" newsletter to a targeted list of personal injury attorneys who practice nearby your clinic.

  Oh, one little trick.

  You also want to mail your newsletter to the paralegals too.

  We have found that most referrals come from either the lawyers or their paralegals.

  It's worthwhile to put them both on your mailing list.

  When you become a subscriber to our Done-4-U Whiplash Report Newsletter marketing program, we provide you with killer cover letters to use both for attorneys and paralegals that should accompany the newsletters. 

  This makes it easy as pie.

How my Whiplash Marketing Program Works!

   1. By the 10th of each month, you will be emailed a completely prepared and written issue of my Whiplash Report Newsletter. We keep the length 4 pages long because any longer and we've found it less effective. It literally takes only 3-5 minutes of prep from you:

Just type in YOUR name, phone #, and email address, where shown!

  That's all you must do. We have done literally everything else for you. This is about as turnkey as it gets.

  Of course, you'll also need to get the newsletter printed and mailed but remember we're only talking about 25-50 attorneys who will be receiving this which makes it something that any staff can handle in less than 30 minutes, total. (If it takes longer you're doing something wrong!) 

  2. You will also receive the killer cover letter that made a client $60,000 the first time he used it. And a cover letter to use for the paralegals.

  That's it. Seriously! It just couldn't be any simpler.

Just mail my done-4-u newsletter every month,
and you'll be building a long term Personal
Injury business, in a reliable, proven,
professional way.

  You might be wondering, "Ben, what kind of money can I make from your marketing program?"

  There are two kinds of marketing:

• Short term oriented marketing, like direct mail with short deadline dates, the goal of which is to get them to reply asap

 And...

• Long term oriented marketing, like practice newsletters, whiplash newsletters, etc., the goal of which is to establish a long term presence in their kind, stay "in their face" monthly, so they never forget about you and essentially you're re-stimulating referrals/business from them every time you contact them.

  This marketing program will initiate short term results first... then it will entrench you in those more valuable long term results.

  The true intention is to dig your claws into this market over the long term, so that it becomes almost impossible for a competitor to try to penetrate the good and trust that you've generated by maintaining a presence in this market for years.

Now that's an enviable position to be in, wouldn't you agree?

  That is the goal of my Whiplash Newsletter marketing program. To get your foot in the door 12 times a year... so that when their current D.C. screws up one of their cases - and they ALWAYS do it's only a matter of time - guess who's getting their phone call?

  That'd be you, my friend. That's how this stuff works in the real world.  

  And for the small amount of money we charge for this service - it costs just $97 a month for a subscription - this should be a no brainer for any sincere doctor interested in making $70k-$140k from this market each year they're in business.

  So are you ready to get started? We've even made this part easy for you...

How to Get Started With Ben's Killer Whiplash
Marketing Program ASAP!

  Simply click on an option below. When we have received your order we will email you the latest issue along with the killer cover letters... so that you can have your first issue out the door within 72 hours if you so choose. You may drop out at any time! But you won't want to because the real value in all this is the long term residual goodwill and "presence" you're establishing which is truly priceless.

  Oh, and if you'd like to save a boatload of money select the Annual Subscription option. It's the best deal we have! Within a matter of days you too can be benefiting from the amazing world of... Personal Injury marketing! Ok, click on a payment option below and submit your order using our secure store - we will get your order out promptly, when you order through our store:

Option #1: Bookkeeping Discount: One payment of $994 - Get $170 bookkeeping discount!

Option #2: Monthly Subscription: $97 monthly, you can drop out any time 

Sincerely,

Ben Cummings

  P.S. There's only one downside, and it's this. Due to the nature of this marketing program, we can only accept one whiplash subscriber per area. It makes no sense to have two DC's sending out the exact same newsletter to the exact same attorneys. Therefore, be sure to get us your order form promptly, to insure your area isn't scooped up by someone else. I'm serious, get going on this asap. Peace.

  * Please note that there you are also responsible for complying with applicable state board rules and laws, there are no promises of results, and this course is not a substitute for legal advice.

Click an option below to order: 

Option #1: Bookkeeping Discount: One payment of $994 - Get $170 bookkeeping discount!

Option #2: Monthly Subscription: $97 monthly, you can drop out any time