Dear Friend,

  Fifteen years ago this marketing strategy would have been an impossibility for you.

  But thanks to certain "technology" that's now available to the everyday D.C., today it is possible to routinely generate $3,000 a month in additional cash flow for your practice.

Oh, and did I mention that using this marketing strategy is virtually free? That is right. A "free" marketing strategy that can pack your chiropractic schedule with patients in the next 24 hours.

  Quite simply, if you're short on marketing money or just want to maximize the practice that you have, you won't have to shell out tons of money to generate all this additional business.

  Which is why this strategy also happens to be one of the most profitable in the entire world of marketing.

  How in the world can you possibly collect $3,000 or more every month no matter how busy or slow your practice happens to be? And why has no one told you about this opportunity before?

  The answers are right here in this letter.

  Let me explain...

How to pack your practice with
appointments, in 24 hours

  This strategy is essentially a "paid advertising loophole" that's been making many of my private clients some very beefy profits with virtually zero marketing cost:

* A doctor from southern California recently told me that he's been using this marketing strategy to average $12,000 in business from this one "free source" every single month that he's been using it.

* Another client from New Jersey tells me that he averages a dozen scheduled appointments every time he uses this "free source." It takes him less than 10 minutes TOTAL to implement this strategy by the way, and he doesn't even need his staff to help him implement it.

  And here's the thing...

  Advertising rates for newspaper, TV, Val-Pak, and radio keep going up every year. This puts these media's out of reach to all but the most successful practitioners. And, it certainly makes them risky plays.

  Even my personal favorite, direct mail, has gone up in price due to recent hikes in postage rates.

  But the good news is that it really doesn't matter what's happening with any of these advertising medias: you can safely and easily make a small fortune, beginning tomorrow morning, with this "Overnight Cash Flow Secret."

  I'm almost positive you'll never hear about this opportunity from any advertising rep, yet some of the biggest names in the business world - Business Week, Forbes, the Wall Street Journal and hundreds of other savvy and profitably run companies - are actively using this method to generate enormous profits for themselves with minimum costs.

With This Strategy You Will be Able to...

  Click your mouse button and generate phone calls from people wanting to immediately schedule appointments with you, within 24 hours. Actually sometimes within 1 hour.

  Seriously.

  That's a mighty big promise, right?

  Well not only is this quite possible but this is a regular reality for many of my clients who are using the power of...

Email Marketing,
to Grow their Practices!

  Now hold on. Before you start whining that you've tried email marketing before and that it's no big "secret", let me explain that while you may have tried using email previously, I guarantee that you've never done email marketing my way before.

  I'm a known contrarian.

  While every practice management group in America is telling DC's to hard-sell patients, we came up with a way to "soft sell" patients in 1 short visit that has averaged an 86 visit Case Average for my coaching clients.

  While everyone teaches to run big beautiful ads, we were able to get you ROI's of 20:1 from teeny tiny ads costing half as much, making our clients enormous profits.

  While it seemed that everyone was running virtually identical spinal decompression lead generation ads, we took a contrarian approach and had you instead advertise a free audio brochure cd -- and reported results where 300% higher when this approach was used.

  Yeah, I'm a contrarian.

  Why?

  When everyone in the world is screaming "left", you will often get vastly superior results going "right."

  This is the same approach that made Warren Buffet and John Templeton billionaire investors.

  By being contrarian.

  Now while I don't claim to be a billionaire nor nearly as smart as Buffet and Templeton, I do think that we here at the Practice Building Center have produced a stellar track record of results for our clients over the year with my contrarian marketing approaches.

  Which brings me back to the topic of Email Marketing...

Why You May Never Want to Spend Money
on "Ordinary Advertising" Again

  The first time you click your mouse button to send out one of my special Emails - which you will find in my new course called "The Overnight Cash Surge Plan" - and then the phone starts ringing off the hook within the hour and you start booking appointments...

  Well, I can promise that you will become totally hooked on the beauty of Email Marketing.

  Nothing beats the rush of adrenaline knowing that you just booked $8,000... $10,000... $20,000 worth of business simply from sending one short email to your patients.

  Wow.

  Lest you think I'm referring to a "spam" approach to email... or lead generation email... or lead generation websites... let me clarify that I am not talking about ANY of that sort of stuff.

  You see, I am taking a "contrarian approach" to email as well, that yields dramatically higher profits.

 "So what kind of stuff are you talking about, Ben?"

  Glad you asked. Here's the kind of high-quality marketing strategy that makes up my Overnight Cash Surge Plan:

How about an email that will fill-up a "slow schedule"
with excellent appointments, within 24 hours?

  Let me tell you how this one works.

  Have you ever had one of those sinking "uh oh" feelings in your gut when you come in Monday morning and see that the upcoming weeks schedule is... well... looking a little "light"?

  Be honest. Do you ever go into a minor panic when you see that situation?

  Well imagine knowing exactly what to do to fix that problem within 24 hours.

  I'm serious.

  You will just email my "Slow Schedule Fixer" Email to some patients. Presto, your schedule is now full for the week.

  "Oh come on Ben. It can't be that easy."

  Why not?

  While it's understandable that you might be skeptical now, you won't be when you see this email. You will see why patients jump all over this to get into your schedule that week.

  And, all this brings up a good point about the enormously profitable Return On Investment (ROI) of email marketing: 

  Think about what such an email would be worth to you over the course of a year? If you had a quick fix every single time your schedule looked slow? Would such an email make $500 each time it's used? $1,000? $2,000? Who knows.

  What I do know is this. The cost to send out the email is: Free.

  I'm being very conservative here saying my "Slow Schedule Fixer" email can be worth $500 (at least) every time you use it. And who knows how many times the Slow Schedule Fixer Email will bail your a** out of trouble over the course of a year, two years, a career.

  With email the cost is free.

  Zero downside risk.

  Big upside.

Give me those "marketing odds" all day long!

  That's the Big Idea about the strategic use of email marketing in a D.C. practice. THE MASSIVE, HUGE R.O.I. YOU GET EVERY TIME YOU DO IT.

  But there's a second Big Idea here.

  The immediacy of email!

  Shoot an email out this morning, start getting responses and calls within an hour.

  With the exception of voice blast, nothing you can do marketing-wise produces such immediate results.

  If you're not actively using email then you're missing out on the FASTEST and most PROFITABLE type of marketing available to you in your practice.

How about my "Movie Tickets Referral Email"...
that brings in new patients, all from a very simple email?

  Wouldn't you love a way to gently ask patients to send in all those referrals they keep talking about?

  You know the conversation by heart. It is happening every day in practices around the country:

"Gee Doc, my Aunt/Brother/Sister/Husband/Co-Worker really needs to come in and see you."

  Yet few of them materialize in the schedule.

  This email solves this problem.

  Using a totally unique approach, we gently remind patients about those "lingering referrals" that they've been meaning to contact, and we then spur them into action with a shameless bribe.

  This shameless bribe makes people refer in these patients, the ones they've been telling you about for months, and gets them to do so right now.

  If you did nothing but use this email, you'd make 100x's your investment and would possess another "pole in the water" that can be used to bring in new patients regularly. 

How about an email that reactivates
dozens of patients every time you use it?

  We call this secret strategy "The Spine Tip of the Month" email.

  This might be my favorite strategy in The Overnight Cash Surge Plan because it's something you'll be able to use every month.

  The reason it works so well is because it gives us a good excuse to contact them frequently. (weekly, monthly, you determine the schedule.)

  Patients love getting the Spine Tip emails.

  Patients read them.

  Patients respond to it.

  But quite frankly, I came up with this idea because I needed a creative justification for sending patients an email frequently that wouldn't be perceived as "junk email."

  The Spine Tip of the Month solved this problem.

Fact: Patients will forget about you. Often within days. And when they do, you're in trouble.

  Someone who forgets you're in business doesn't refer; they don't remember to come in; they don't reactivate; they don't refer in the spouse; they don't "talk you up" to others; they don't purchase back end services... they don't...

  I could go on and on about the dangers of allowing patients to forget about you.

  You CANNOT EVER ALLOW THIS TO HAPPEN. The reason patients "drop off the face of the earth" is because they've forgotten you.

  Allowing patients to forget you affects literally everything.

  Do you really think the patient who has forgotten all about you is going to be a Referral Champion? 

  Want some harsh reality here? That was your fault they forgot. It's not their job to remember. It's YOUR job to remind them you're still alive and breathing and in business.

  Good news. I have come up with an email strategy that fixes this problem.

  Every time you email the Spine Tip of the Month, you will have "woken them back up", you will naturally drive in reactivations & referrals, you will reliably & consistently book business, and the Spine Tips alone will breathe new life into your patient base and will turn the "patient spigot" back on.

  The strategy really couldn't be simpler.

  It's one of the strategies I'm teaching in The Overnight Cash Surge Plan. Again, all this for the whopping cost of: zero dollars, because we're using email.

Look. My view on all this Email Marketing "stuff" is this:

  Even if you're not a big fan of email perhaps because of a generational gap, there still should be a place for Email Marketing in your "marketing plan". Look at this as another "pole in the water."

  A long time ago I asked a wealthy D.C. how he was able to generate 50 new patients, consistently, every single month:

  "Ben, I don't know of one way to get 50 new patients. However I know 50 ways to get one patient and we use them all."

  That's how I created my "poles in the water" metaphor. I guarantee that if you have 25 "poles in the water", you will get 25 new patients. 50 poles = 50 patients. Etc. 

  Well, email will be another of your "poles in the water." Since it produces the highest ROI in the marketing kingdom, since it's flexibility to bring in immediate business are unparalleled, since it's "free" to use, frankly we'd all be damn fools not to add it to our regular marketing plans. 

  By the way, in The Overnight Cash Surge Plan you get all the actual emails and marketing materials to use, there's no "reinventing the wheel", and this includes 12 of the "Spine Tips of the Month" (one for each month of the year) ready for your use. We've done all the work. You need only implement.

  A word about implementing:

"The difference between an ordinary income
and an extraordinary income = Implementation."

  In The Overnight Cash Surge Plan I've made the implementation part easy because you get copies of the exact emails I want you to send.

  You get them all. Literally all you have to do to make fat profits from them is to just add your name and click your mouse. That's it.

  If you can do that, you can make money with my plan. But we're just getting warmed up. There's more. Lots more.

Take a gander at all these other "overnight
cash surge secrets" that you'll be learning!

* Ways my top dogs are capturing and using email to make an extra $50,000 a year! (For no marketing cost)

* Easiest and fastest way to collect email addresses from patients... and... how to get their permission to Email them

* Email software & technology issues - Once I get all these emails, what do I do with them? Options and tools for the real world

* What is an Autoresponder and how can I use them to automate my marketing?

* Complete 12 month email marketing plan& that is designed to make you up to $3,000 monthly

* 12 month E-Zine sequence provided (you get to use it royalty-free; all done for you)

* How to use email to fill an empty schedule

* Reactivating patients using Email

* Advanced strategies using email

* Using email to stimulate referrals

* How to email your patients an "audio postcard"... and how doctors are using this tool to produce enormous profits

* And much more. Too much to list here.

You will discover numerous "Overnight Cash Surge Systems" that pay D.C.'s as much as $3,000 per month

And now, a blunt word from Ben about
your use or LACK of Use... of Email

  I'm not sure why this is but chiropractors as a whole seem to be grossly behind the "technology use curve." When speaking to doctors, I am shocked how few collect emails... and even fewer use any kind of email marketing on a regular basis.

  Here's the bottom line:

  It is my goal in this course to correct that situation immediately, because it's costing you money plain & simple. I have helped doctors commence with a frequent Email marketing System and have seen huge, massive increases in the practice in short periods of time - almost without cost since email marketing is free.

  One other thing. Don't let your own fear or lack of understanding about email stop you from profiting from it. That's my other aim for this course. To teach you what it takes, in plain & simple terms, to build your practice using email... so that all the fear or confusion is forever removed as a roadblock for you.

  Lastly, I know what I'm talking about when it comes to the use of email for marketing purposes. If you have been watching with an "observers eye" how I use email to promote my consulting services, then you know that I do a lot of unique things. This is by design and for the first time ever, I will tip my hand to show you some very ADVANCED Email Marketing Ideas that will expand your mind.

  Also, I have asked a Top Dog Client who averages $7,000 a month with free email marketing, to share many of his strategies and insights in this course and I think you'll find them quite beneficial!

  The bottom line is that email marketing is a vast opportunity for DC's. Yet few use it in a strategic way. That's what The Overnight Cash Surge Plan will teach you. A plan for using email in your practice that can make you upwards of $3,000 monthly additional business, for essentially zero cost.*

     *By the way, the Overnight Cash Surge Plan is exclusively for use with an existing base of patients. Email cannot be used to solicit people "cold." That's called "Spam" and if you attempt to spam people who have never been a patient, you could get yourself into hot water and potentially be breaking a law. Don't use email to solicit strangers. Everything I teach involves using email to people with which you've had a pre-existing relationship. That's important. As long as you have a pre-existing relationship with them (i.e. they came in, even once, or contacted you, even once) then you can email them.

What Exactly Will I Be Getting
in The Overnight Cash Surge Plan?

  My goal with this course is a little unique. I designed it so a doctor would have to invest just one hour of time learning this system. Just 60 minutes. This way they could invest the rest of their time implementing, which is where all the money is made.

  In The Overnight Cash Surge Plan, you will be getting a very detailed Audio CD laying out the entire plan in detail; a thoroughly comprehensive Manual that contains all of the exhibits and marketing instructions; plus over 18 "cash surge campaigns" that we created.

   
Ok, Realistically How Much Money Can
"The Overnight Cash Surge Plan" Make Me?

  The cost to email 1 person or 1,000,000 persons is the same. It's free.

  Which is why the highest ROI's you will ever see in marketing will be from email marketing.

  Let's be ultra-conservative here.

  If you used just one of the reactivation email strategies from this course, and it got you just one additional patient you never would have had otherwise each month you use it, which is VERY, very conservative by the way, your profit would be $12,000 this year.

  Remember, that's this year.

  You would of course repeat this same procedure next year. And the year after that... and the year after that... well you get the idea, but that money is real and really adds up over time.

  In fact the ROI is so large it can't be expressed as a percentage since there is no marketing cost involved.

  Now. If you also used the Spine Tip of the Month strategy, this would add another new layer of fat profits.

  If you also used the "Slow Schedule Fixer" email whenever your upcoming week was looking slow... yet another layer of profit.

  If you also... well you're getting the idea now.

  That's why we're calling this The Overnight Cash Surge Plan. Every system you'll be learning yields "overnight" results, because of the immediacy of email and the high yielding returns. 

  And of course while it's impossible to guarantee someone can make a certain sum of money, I can say with confidence that based on my work with dozens of clients in 2007, and thousands of clients over the years, it is accurate to state that the typical Chiropractic practice should easily be able to make up to $3,000 monthly with the strategic use of email.

  That's a realistic goal to shoot for. Of course the beauty of email is even if you're off this mark, it would have cost you NOTHING to try to create these immense gains in profits.

  That's what's great about email!

Save $190 and get all these
Free Bonuses... if you act fast!

  I've noticed that a lot of our Ben Cummings Clients love the free bonuses that we include with new releases. Well I didn't want to disappoint. So, you get to receive three Free Bonuses as a fast action reward when you order The Overnight Cash Surge Plan:

**  Free Bonus #1 - Special Report: "How this Top Dog client averages $7,000 a month with free email marketing."

**  Free Bonus #2 - Special Report: "The Absolute Best, Easiest to Use and Affordable Source for Managing Your Email Lists on the Planet."  This vital report is specially written for D.C.'s and teaches my secret source that enables you to blast thousands of emails with the simple click of their mouse, without even really knowing what you're doing!

**  Free Bonus #3 - Cd-Rom: The Ultimate Collection of Overnight Cash Surge Campaigns! On this cd-rom we provide Word Documents of every single email campaign that is taught in the system which will save you hours of re-typing.

  Frankly, the Special Report detailing my "secret email vendor" alone is worth 100x's your investment. But you get all three bonuses free as a fast action reward with purchase of The Overnight Cash Surge Plan.

"OK Ben, How Much to Get My Paws On
The Overnight Cash Surge Plan?"

   A lot less than you'd think. I really made it a point to price this so it would be within reach of every serious practice builder.

  Once the dust settles, the regular price for The Overnight Cash Surge Plan will be $437 which is an absolute steal.

  However I like to offer a "new release discount" to generate buzz about our new releases. This time I might have gone over the top because...

  For a limited time, you can get your hands on this entire package for just $247. I'm knocking $190 off the price as a "new release discount."

  That gets you all the free bonuses too.

  Now that's like stealing money without a gun. 

  However I must warn you. Don't expect this discounted price nor these free bonuses to last long and here's why.

The $190 savings and free bonuses are available
only to the first 50 people who order.

  Once we've received fifty, I've informed Emily that the special discount is done, and the price will revert back to the regular higher price and the bonuses are no longer available.

  That's a promise.

  And in fairness I must warn you that we have over 5,000 clients in 18 countries who will also be getting this notification, along with thousands on my own "client email list", and subscribers & coaching clients, who rabidly gobble up all our latest offerings. So your prompt action is required if you want the very best deal.

You Can Even See this for Free if you wish,
with my Risk Free Guarantee!

  The Overnight Cash Surge Plan will reap results for you if you implement the various strategies. That's a guarantee.

  So here's what I want you to do. Dive head first into this powerful system and give it a real test drive for a full 60 days, actually put it into use. If it isn't everything I've claimed here and more, than I insist that you return it for refund.

  It's your chance to see this amazing package for FREE if you choose. As a loyal Ben Cummings Customer I completely trust your judgment. Fair enough?

One last point: Big tax savings.

  If you get this before years end, you can almost certainly deduct this as an expense. Check it out with your accountant, but if you itemize your expenses, Uncle Sam will pay as much as 35% of the fee. That comes on top of the savings and free bonuses that I'm already throwing in!

  Click on a payment option below and submit your order using our secure store - we will get your order out promptly, when you order through our store, and within a few days you'll have in your hands The Overnight Cash Surge Plan that will open up a whole new world of enormously profitable marketing to you: 

Option #1: Bookkeeping Discount: One payment of $247 + S&H

Option #2: Two Easy Payments of $135 + S&H
(1 payment now, 1 in 30 days)  

  In fact once you see how easy this is, you will probably kick yourself for not getting started with email marketing sooner.

  But you gotta hurry...

  Sincerely,

  Ben Cummings,
  The King of Practice
  Building for DC's

  P.S. Frankly, I don't feel like this letter needs a good P.S. to "convince you" about all this, because frankly this Plan should be a no brainer for any serious practice builder.

  So if you haven't read this letter yet... go back to the start, and quit trying to skip around. Read it! Trust me this letter will make you a lot of money if you heed its advice. If you have already read this letter, than what are you waiting for? The Overnight Cash Surge Plan awaits you...

  * Please note that there you are also responsible for complying with applicable state board rules and laws, there are no promises of results, and this course is not a substitute for legal advice.

Option #1: Bookkeeping Discount: One payment of $247 + S&H

Option #2: Two Easy Payments of $135 + S&H
(1 payment now, 1 in 30 days)