Dear Friend,
Do me a favor.
Please, throw away whatever Report of Finding / Case Presentation approach you learned previously and do so right NOW because it is completely...
Please, let me explain myself.
Most DC's have been taught that when they see a new patient, that they need to deliver a tortuously l-o-n-g... and... d-r-a-w-n o-u-t new patient procedure, often lasting 2 days, and often requiring a doctor to invest 90-120 minutes per patient... before they ever see a dime! And even worse...
The approach they're using is killing referrals and makes all future reactivation campaigns flop, since these approaches almost always involve some kind of heavy-handed manipulation or high pressure method.
Trust me, today's modern patient sees right through that crap in an instant.
Just like that, you've lost your credibility & the negative word of mouth starts flowing from your practice.
That's why I am saying to every DC that will listen: Throw away these out-moded approaches right NOW before you destroy your practice!
Would it shock you to learn that when my Stress Free ROF That Avg.'s $2,000-$3,000 is used, that none of that bad stuff happens plus:
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You spend just 20-minutes total with a new patient during just one focused visit!
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You avg. $2,000-$3,000 or more per patient case average!
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Patient visit average is around 86 visits! (over the life of a patient)
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Averages a 95% closing rate, without the use of pressure or manipulation!
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The whole approach is soft sell, effortless, gentle, allowing you to maintain credibility and feel damn good about getting patients into treatment...
...and my 1-Visit ROF That Avg.'s $3,000 Without Stress System makes the patient feel that they are in total control, thereby causing them to love the experience in your office vs. all their horrible experiences in your competitors offices.
This creates a state we call patients for life because after someone experiences your offices approach, they fear ever leaving you otherwise they could face the high-pressure, over-selling of care approaches they experienced previously.
Wow, talk about a referral boosting position to own in your town!
That's why we like to joke that when doctors adopt my ROF Approach, they become great referral sources from all the other DC offices in town!
The current model of treating new patients, is killing the profession and reducing the # of people seeking care. My goal is to help change that.
Only in the insulated world of chiropractic is a multi-visit drawn out approach taken with new patients. In no other field of health care does this occur... nor do they make it mandatory to bring in the spouse on the second visit under some transparently obvious manipulative ploy to get another patient!
Listen. With my approach, all that bullsh*t ends.
You never use those cheesy tactics ever again, that make you feel burnt out seeing new patients.
And here's the best part. You will discover that with my NEW approach, you get much better results anyway without all the manipulation.
I can back up this claim and boast such strong statistics because it's been 5 years now that I've been teaching the 1-Visit ROF That Avg.'s $3,000 Without Stress System to hundreds of doctors have integrated it into their clinics.
To date, there has never been a single case in which results didn't improve immediately, upon a doctor changing to my 1-Visit ROF That Avg.'s $3,000 Without Stress System.
The typical results are a MUCH higher case avg., much higher referrals, less time invested per patient, long term viability of your clinic, etc., and keep in mind this occurred in just one 20-minute visit.
The other fatal flaw in this multi-visit approach is when you spend 120 minutes over 2 days with the new patient... you're establishing a dangerous precedent.
You're really saying to the new patient: A visit in my office takes up a substantial amount of time. Then when you tell them it's going to take 36 visits to get well... they feel like fleeing for the nearest window.
You've already established in the PATIENTS mind that any visit to your office takes forever and the thought of them having to come back and deal with this 36 more times... forget it.
They have a life too!
Hey, you and I know these visits don't take 90-120 minutes each. But that's what runs in the back of their minds and rightfully so. After all...
You're the one who established this dangerous precedent to begin with.
However with my approach you're giving today's patient exactly what survey after survey has shown patients want:
To get in... and get out... of your office, as fast as humanely possible!
You see, there's a disconnect between what doctors think is good service and what equates to good service in the patients minds.
Every national survey has shown that the patients definition of good service is SPEED. Conversely, not a single survey has shown that patients care about length of time invested.
Yet every doctor believes that more time invested = good service. If that's what you believe, I hate to break it to you...
But you're just dead wrong.
Holding this misguided belief is costing you lots of business too.
But the problem is...
Until now, no one in our profession knew HOW to approach the new patient in just one concise 20-minute visit. That is until I developed an approach that rocked the establishment to its core...
Oh and one more thing.
If you think about it, the ROF is the source for 90% of all income flowing into a clinic. Maybe more. Nothing happens income wise without the doctor turning a prospect into a patient. So you would think that with this awareness, that DC's would constantly and obsessively seek to improve, better, and simplify their ROF. (I'm using the terms "Report of Findings" and "Case Presentation" interchangeably here.)
Your ability to deliver a super strong and concise ROF (or lack of it) has a direct impact on your income. Therefore, even small & seemingly inconsequential improvements to your ROF can have a profound impact on income.
Often a doctor who switches to my 1-Visit ROF That Avg.'s $3,000 Without Stress System will find that their income improves immediately, and continues to improve since their ROF is the source of 90% of the income that flows into a practice.
And of course, they're using their time much more efficiently since my 1-Visit ROF That Avg.'s $3,000 Without Stress System takes just one 20-minute visit.
Here's just a couple of examples from my private files...
Dr. Tony G. (name protected - but you know who I'm talking about!) learned my 1-Visit ROF That Avg.'s $3,000 Without Stress System and this year he'll do over $890,000 and attract over 400 new patients, and he successfully uses my approach to avg. $3800 per patient and gets a 95% closing rate to start care. Pretty darned nice, wouldn't you say?
But get this. He actually uses my approach to go 100% cash practice last year with raging success. Dr. Tony says, "It's like hitting the lottery! I'm hitting over 95% closing rate starting patients on treatment. My case average ends up being over $3,800."
Dr. Mitch Shea learned my 1-Visit ROF That Avg.'s $3,000 Without Stress System and his avg. time invested now is only 12-15 minutes per new patient... yet he avg.'s over $3,000 per patient, and his practice is overflowing with referrals, reactivations, and new patients. He says the time saved per week is enormous!
Then I worked with Drs. Jeremy & Leah Meadows who switched to my 1-Visit ROF That Avg.'s $3,000 Without Stress System and their closing rate skyrocketed to well over 90%! Prior to this they had been taught a very intense high pressure ROF approach from another practice management company and Jeremy told me it was burning him out.
Plus they will tell you it was absolutely killing their referrals and reactivations which was really starting to affect the long term viability of their business. I taught them my stress-free approach... and within a month they stood up at a recent seminar of mine and told the room how their closing rate soared to over 90% almost immediately and the amazing part is that they're now spending about 70% less time per new patient with better results. Needless to say, another very happy client.
I could go on and on... but I think you get the point!
Which brings me to the point of this letter.
The only place that I currently teach my legendary The 1-Visit ROF That Avg.'s $3,000 Without Stress System is in my coaching program. I've never once allowed non-coaching people to learn this system. Not once!
That's because this system was just too good to be shared with the general profession and I wanted to give my coaching clients that competitive edge that no one else could access.
However due to the mistakes I see being made by DC's that are (in my opinion) killing the profession slowly but surely... I've decided to crack open the door and on March 14th 2009 in my hometown of Rochester, NY I am doing my first ever...
1-Visit ROF That Avg.'s $3,000
Without Stress Boot Camp!
Your opportunity to get in are slim for reasons I will explain.
First of all, this is a once-per-year-only engagement that I am limiting to just 50 doctors since I hate, hate, HATE those humungous seminars. Second, I am accepting registrations from my coaching clients first, and will sell whatever seats remain. I am doing this because prior to this event only my coaching guys could access this system, so I've decided to let them register first and attend for free so chances are good they alone will sell out this event.
Whatever seats remain, will be then offered to non-coaching customers for the registration fee of $997. Which if you understand the benefits of having the best possible ROF, you will see is an absolute steal at that low price considering you can recoup this your first day using my system. What other seminasr training can boast that?
Tell me why I should go to this Boot Camp!
Quite simply, because doing so won't cost you money. It'll make you money.
The value of what you'll be learning at this Boot Camp will have an immediate impact on the money you make in practice. You will see its effects the first day you switch to my soft sell approach.
Investing in this Boot Camp will probably generate the highest Return on Investment of any activity you will engage in this year! Even small changes to a ROF can result in thousands of extra dollars per month, since the ROF is the source, the gateway, the starting point to all income flowing into a clinic.
Plus switching to one 20-minute visit makes you a far more productive doctor. Investing in your own education to learn a modern ROF Approach for today's highly skeptical patient... well... these skills will serve you for a lifetime. Again, the investment to attend the March 14th 2009 1-Visit ROF Boot Camp is only $997. Or if you're in my coaching program (or choose to enroll), the cost to attend is: Free of charge*
*In fact, if you're in my coaching program, you will also get to attend another specialized Boot Camp that I'm doing in 2009 for free. Maybe now is a good time to finally join us in coaching. This being a great year to participate!
Click here for info on how to attend this Boot Camp for FREE - Coaching Program Info
About Rochester, NY
I love to joke about Rochester... but there's a reason why over a million people call this place home. It was recently voted the Friendliest City in America and the hotel I'm holding this event at is truly a "retreat setting" right on the historic Erie Canal... best spa in the region... located in the quaint small township of Pittsford.
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If you don't know anything about Rochester this may surprise you... but just 15 minutes from the hotel you can visit the second largest wine producing region in the USA. Bring your wife and sample world class white wines and desert wines that you've always heard of but never knew were a short drive from Rochester. The vineyards and rolling hills around the Finger Lakes are a travel destination for thousands of wine connoisseurs and Europeans annually. What's great about this region is you get world class wine for only $1 or $2 total! (No Napa prices in the Finger Lakes!)
You'll be staying at the quaint Del Monte Lodge (Renassaince) in Pittsford, NY. Here's a link so you can read more about this property that sits on the historic Erie Canal:
On Trip Advisor, which is a website in which customers leave candid travel reviews and can post personal photos, 26 out of 30 people rated their stay as ** 5 Stars **. Go to the trip advisor webpage here:
In short, I realize you're coming to dramatically increase your skills but it's also a very neat region to explore while you're in our neck of the woods and is a place well respected ofr its great white wines the world over. Highly Recommended.
We will be accepting only 50 doctors and we are taking registrations from coaching clients first. Remaining seats will then be offered to non-coaching customers. If you wish to attend you must fill out the Registration Form below immediately and Fax it to my office: 1-585-241-9834.
The deadline date for faxing in your registration form is right around the corner and I suggest you don't delay for risk of limited seat availability. We have more than 5,000 clients who have been asking me to do a public seminar for 5 years now, 2003 being the last public seminar I've conducted so we expect the demand to be large for this event.
You have two options for registering:
2) Click here for info on how to attend this Boot Camp for FREE, Coaching Program Info
Once you see how easy my 1-Visit Approach is, you will wonder how you ever lived without it. But you gotta hurry...
Sincerely yours,
Ben Cummings
P.S. This is the only time in 2009 that I will hold this Boot Camp so I would strongly suggest you fax in your Registration Form at your earliest convenience to get in on the action now.
Select a registration option below:
2) Click here for info on how to attend this Boot Camp for FREE, Coaching Program Info
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