Discover over 1,001 chiropractic marketing tips, chiropractic internet marketing ideas, social media methods, and the Chiropractic Marketing Makeover TV Show featuring Ben Cummings. Ben Cummings is the nations top chiropractic marketing consultant with 15 years experience working with 5000 chiropractors in 18 countries.
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 Testimonials

"I've been in practice 21 years can say without reservation that this information is the best. Since joining we've increased our income $6,000 per month and paid off $144,400 in debt. Ben has changed my life." - Dr. Greg Henderson
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"In just 6 months we have doubled the amount of money I was making. You've enabled my husband and I to have the freedom to take several vacations per year. Thank you for helping me to develop the practice I imagined years ago." - Dr. Kathleen Ledet
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"Thanks to you my number of new patients has doubled and referrals have increased three times. My case average went from $1,200 to $2,050. Most importantly, I'm only working 20 hours a week yet I doubled my practice." - Dr. Gregg Nielsen, Wisconsin
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"Over the last 12 months I have made $75,000 using just one tip. Since using your information, I have attracted over 500 new patients into my practice." - Dr. Richard Reiner, Florida
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"Since I've started with you, my gross monthly income has increased over $20,000 per month. In a nut shell, you are the best!"  - Dr. Larry Miller

home | Chiropractic Marketing
 

Practice marketing articles

Here is a categorized list of articles specifically related to marketing the practice:

Podcast Episode #10: Mastering the Psychology of the Insurance Encounter With New Patients
Podcast Episode #10: Mastering the Psychology of the Insurance Encounter With New Patients On Podcast Episode #9 Ben Cummings reveals how he's been helping private clients get top Google rankings and attracting patients (for free) using YouTube and other online videos such as an office tour. This was recorded from the airport... so it's a bit unique:) Turn up your speakers and listen here or download the MP3 below to your iPod or favorite MP3 player. Let us know what you think about this episode! . . . keep reading
Podcast Episode #9: Top Secrets Behind Getting Patients With YouTube Chiropractic Marketing
Podcast Episode #9: Top Secrets Behind Getting Patients With YouTube Chiropractic Marketing On Podcast Episode #9 Ben Cummings reveals how he's been helping private clients get top Google rankings and attracting patients (for free) using YouTube and other online videos such as an office tour. This was recorded from the airport... so it's a bit unique:) Turn up your speakers and listen here or download the MP3 below to your iPod or favorite MP3 player. Let us know what you think about this episode! . . . keep reading
Video Episode #40: How to Use Social Media and Facebook to Get Patients
By Ben Cummings
Video Episode #40: How to Use Social Media and Facebook to Get Patients On this weeks online Web TV episode Ben reveals how to use Facebook and Social Media to get patients. Learn an easy FREE way to get patients. Ben reviews a new course. Why this top doctor REFUSES to look at his appointment book. Watch it NOW! . . . keep reading
Video Episode #39: What to Do When You Don't Take a Patients Insurance!
By Ben Cummings
Video Episode #39: What to Do When You Don't Take a Patients Insurance! On this weeks online Web TV episode Ben reveals what to do when you DON'T take a patients insurance. A surprise guest drops by the NEW tv studio to hang out. A social media strategy that can get you patients. Two actual Google Adword examples. Watch it NOW! . . . keep reading
Video Episode #38: Direct Mail that Proactively Drives in the Patients!
By Ben Cummings
Video Episode #38: Direct Mail that Proactively Drives in the Patients! On this weeks online Web TV episode Ben reveals the criteria that helps chiropractors average 6:1 ROI on direct mail to drive in patients. The book that changed Ben's life and could change yours. Why you should celebrate a patients 12th visit. Watch it NOW! . . . keep reading
Video Episode #37: Is it Possible to Work only 3 Days a Week and Make The Same or MORE Money?
By Ben Cummings
Video Episode #37: Is it Possible to Work only 3 Days a Week and Make The Same or MORE Money? On this weeks online Web TV episode Ben reveals that it is actually possible to make the same (or more) working only 3 days weekly! A pediatric marketing strategy you will love. And, the 80-20 rule revisited for more effective practice management. Watch it NOW! . . . keep reading
Video Tip: How to Avoid Practice Burn Out!
By Ben Cummings
Video Tip: How to Avoid Practice Burn Out! On this weeks online Web TV episode Ben reveals the secret to avoiding burn out. Should you accept payment plans? A controversial letter from a trouble-making doctor. And a great marketing technique. Watch it NOW! . . . keep reading
Video Tip: Help My PVA Sucks!
By Ben Cummings
Video Tip: Help My PVA Sucks! On this weeks online Web TV episode Ben helps a doctor fix his horrible PVA. Secret tool to use to get marketing projects done cheaply. Cover your overhead with walks-ins and how to do that. Watch it NOW! . . . keep reading
Screencast: How to Research What Your Patients Are Searching for On the Internet - The Basic Concept Explained in Plain English!
By Ben Cummings
Screencast: How to Research What Your Patients Are Searching for On the Internet - The Basic Concept Explained in Plain English! Article and short video explain the core concepts of how search engines work and breaks it down into plain English so you start to understand how a Chiropractor is able to drive in 60-80% of new patients off the internet searches alone . . . keep reading
A Chiropractor's Guide to Getting Started With Google Adwords and Analytics
By Ben Cummings
A Chiropractor's Guide to Getting Started With Google Adwords and Analytics Can it really be true that some of my chiropractic clients are now getting 50-60% of their new patients from people doing internet searches? And can it be true that a doggy daycare gets 90% of its business from Google searches? Watch these two videos showing how to tap into Google Adwords and open up a great new marketing source for your practice . . . keep reading
The Best Promotional Letter I've Ever Seen!
By Ben Cummings
The Best Promotional Letter I've Ever Seen! In this article I share perhaps the BEST promotional letter I've ever seen. It will shock you who sent it. Big lesson here for all our members. Duplicatable method that you'll love . . . keep reading
Update on Why Our Clients Are Giving Away a Free MONTH of Chiropractic Care and the Impact It's Having On Their Practice
By Ben Cummings
Update on Why Our Clients Are Giving Away a Free MONTH of Chiropractic Care and the Impact It's Having On Their Practice What?!? Give away an entire MONTH of chiropractic care... for free? Are you mad? Well let me tell you about some case study updates and new twists on doctors successes jump-starting their clinics (and starting new ones from scratch) using this remarkable promotional strategy . . . keep reading
How to Handle All Those Requests for Charitable Donations -- and Get Patients From It!
How to Handle All Those Requests for Charitable Donations -- and Get Patients From It! I got a question from one of our members regarding how to handle donating to charities. Apparently, he is getting bombarded by requests for dough and he can't say "No!" This terrific method actually gets charities to send office visits your way by allowing them to sell Gift Cards . . . keep reading
Case Study: What Big Marketing Lesson Can Doctors Learn from This Nationally Run Football Advertisement?
By Ben Cummings
Case Study: What Big Marketing Lesson Can Doctors Learn from This Nationally Run Football Advertisement? Take a look at this nationally advertised football ad from this weekends USA Today. Try to guess the big marketing lesson they successfully pulled off... and let's learn how to apply it to YOUR chiropractic practice . . . keep reading
Secrets I Learned About Practice Building from My Recent Trip to Hawaii!
By. Dr. Gregg Nielsen
Secrets I Learned About Practice Building from My Recent Trip to Hawaii! Dr. Nielsen's recent vacation to Hawaii revealed some interesting "practice building lessons" that he is directly applying to his clinic to make some great things happen. What can YOU learn from Greg's Hawaiian adventure? . . . keep reading
An Overlooked Advertising Opportunity: The Newspaper Grabber!
By Ben Cummings
An Overlooked Advertising Opportunity: The Newspaper Grabber! The newspaper "grabber" strategy that Ben accidentally stumbled across while reading the Sunday paper... a potential new marketing opportunity for growing your practice... a sample ad that Ben created custom just for this article . . . keep reading
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