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Recent Newsletters
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Special Reports: For Members Only!
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We release a monthly members-only Special Report containing a complete marketing course/system that drives in mass loads of business. The Most recent Special Report has been listed at the top. New special reports added monthly, usually released near the end of the month for members only. Bookmark this page as there is a ton of content found here.
Here is How to Access these Special Reports:
- To access members-only Special Report, simply click on the links below to unlock the systems
- Special Report(s) cover a marketing system, usually advanced methods not find anywhere else
- Video Trainings & Tutorials
- Downloadable files, Word Files
- Discuss questions, ideas, related topic in the members-only forum to get help and learn additional ideas
There is some incredible material here, so dig in. Remember, this material is for MEMBERS-ONLY so be sure to keep your account active because we're adding new stuff all the time
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Special Report #112: Takeaway Selling System for DC's
Takeaway Selling for DC's -- This is a legacy Special Report 48-pages in length plus Two Audios that details the takeaway selling approach & nine tactics to be used within a chiropractic office.
Takeaway Selling for DC's is all about: Positioning. How to position yourself so that YOU are no longer the commodity. Instead, the patient is.
How to position yourself such that you never feel the need to have to "sell yourself" to patients - in fact the patient will feel minor panic as they realize they need to now convince you to be accepted into care.
This is one of the most profound strategy guides that I've ever written. This PDF will fundamentally change the way you practice chiropractic. I call such a guide a "Legacy Report" because its lessons are timeless. That is what Takeaway Selling for DC's will teach you. It is about shifting the power balance entirely back to you.
Training includes full-length PDF Manual + Two Audios. Available EXCLUSIVELY here at Practice Building Center for members only. Access this members only training now...
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Special Report #111: Rank in Google 3.0
Rank in Google 3.0 - The Social SEO System reveals the new 9 "signals" that Google is using to now rank chiropractic websites high in Google.
The game has changed! Low quality backlinks don't mean squat, and the focus has changed to social voting, social popularity, and social influence.
On this brandi new training from Ben Cummings, he reveals 9 specific short-cuts to master this topic and thrive now and over the coming five years. Ignore these 9 signals at your peril!
Training includes 5 detailed teaching videos + PDF MInd Map + Resource Guide. Available EXCLUSIVELY here at Practice Building Center for members only. Access this members only training now...
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Special Report #110: The Tyson Effect ("The Marketing ONE-TWO Punch Training!")
The Tyson Effect will teach a ONE-TWO Marketing Punch that will: First, how to drive in LOADS of reactivations this month, actually next week if you're inclined.
Use solid reliable marketing to get in a BUNCH of reactivations. To that end, we have a terrific Hour Long Training Audio for you. On the audio you'll learn about a dirt cheap method to drive in reactivations by next week, if you desire.
Then, once they are coming in, you need to know how to convert them into paying patients. So, we have a second hour long training audio for you, to teach you THAT called "How to Turn Free (or Discount Exams) Into Full-Paying Patients, Without Stress."
So TWO audios this month, that I want you to listen to and then take ACTION on to get results. Available EXCLUSIVELY here at Practice Building Center for members only. Access this members only training now...
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Special Report #109: The Pricing Report ("How to PRICE Your Practice, Raise Your Fees, and Find the SWEET SPOT of Pricing in Chiropractic!")
The Pricing Report reveals 7 specific tactics for HOW to raise your pricing, the PROPER way to PRICE your treatment fees, and how to find the SWEET SPOT of pricing so you maximize Take-Home $$ whole balancing the max number of patients coming in.
Would you like to learn & have answers to....
* FREE vs. Discount Fee vs. Full Fee: What's been PROVEN to be better way to attract new patients, keep them, and maintain QUALIY?
* How to DISCOUNT without Damage?
* How to make high chiropractic fees seem like a "bargain by comparison"
* How to figure out the perfect sweet spot pricing
* Prepay pricing pros and cons (and my STRONGEST ADVICE for what YOU should do and also avoid)
* The BEST prepay tactic of ALL TIME, that works in EVERY SINGLE PRACTICE (and it involves handing a non-threatening Flyer to patient!)
* Exact tactic and method for handling the annual Fee Increase in your practice
* What OTHER successful Doctors are doing to PRICE FEE HIGHER with zero fee resistance.
This report can literally save you from going down the road to bankruptcy because you have OVER priced or UNDER priced your services. The Pricing Report sheds light on one of the most vital issues in your practice: How you price yourself! Available EXCLUSIVELY here at Practice Building Center for members only.
Detailed Training Video, MP3 and PDF. Access this members only training now...
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Special Report #108: The Super Doctor Report (The "Think & Grow Rich" for How to Succeed at the HIGHEST Level Running a Chiropractic Practice!)
Have you ever read the classic book "Think & Grow Rich?" Its author, Napoleon Hill, interviewed the wealthiest Business People at turn of the century America in the early 1900's. He then condensed their wisdom into 7 common traits exhibited by all multimillionaires which, at the time, included people like Henry Ford and Andrew Carnegie.
Imagine if someone were to condense down into a single lesson the COMMON traits and habits, exhibited by the top 1% of chiropractors in the world? That is what I have done in The Super Doctor Report.
In the last 15+ years, I have worked with over 8,000 chiropractors and my resume includes working side by side the top 20 clinics in the USA that I have helped to build and advise. What I have done is to create a training - called The Super Doctor Report - in which I share ALL the traits that I saw exhibited by the top 1% of money earning chiropractic practices in our country.
There has never been anything released like this in our profession. I believe these 11 traits and habits that I have identified for you, can literally change your life and your financial fortunes. Judge for yourself. Available EXCLUSIVELY here at Practice Building Center for members only.
Detailed Training Video, MP3 and PDF. Access this members only training now...
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Special Report #107: The Black Ops METHOD (Invalidate all the Competition and OWN your Local Market with a "First Strike Move"!)
There has never been anything like The Black Ops Method: It is a Deep Psychology Strategy that invalidates ALL the competition and realistically enables you to OWN your local market and get the patients.
Imagine a method that - in one "first strike move" - causes patients to perceive you as the ONLY logical choice to hire for chiropractic.
And, imagine that we are also able to instill a total Fear of Loss + Fear of Making a Wrong Decision if they don't choose YOU as their chiropractor.
Finally, imagine that you are able to literally "own a space in their mind" in which it builds (literally) a Giant Steel Fence around your patients, so they never, ever want to leave your clinic for another chiropractor's office.
Yes - this is what you will learn how to do when you learn The Black Ops Methodology. Available EXCLUSIVELY here at Practice Building Center for members only.
Detailed Training Video and Marketing PDF, for fast implementation and mastery. Access this members only training now...
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Special Report #106: The Patient Boosting TRIAD (3 NEW High Profit Marketing Campaigns!)
This Marketing Training is quite unique: You will be learn THREE high profit chiropractic marketing campaigns that will get the financial pump going ASAP in your clinic.
First, you will learn the Happy Birthday Marketing System which allows you to uncover who is having a birthday month within a 3 mile radius of your clinic, and then we make them a very creative offer that consumers love!
Second, you learn The Slump Buster Postcard. Use this when you see that your upcoming schedule is looking rather "light" and needs a quick burst of business. Cheap, effective.
Third, you will learn a totally "Ninja" marketing trick that can result in hundreds or thousands of dollars a day in booked business and takes under 30 minutes and can be repeated daily if you wish. The cost is literally zero to implement this one!
Detailed Training Video and Marketing Bundle of Documents, for instant implementation. Access this members only training now...
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Special Report #105: The We Miss You Big Box Marketing System! (NEW Campaign)
Imagine if one day you came home... and found a Big Mysterious Box on your porch! Wouldn't you open it immediately, to see what the h*ll was inside the box? Yes, we all would!
Well, what if inside was a Special Letter from your Doctor... and it compelled you to come back in! That's exactly what this strategy is about... and why it works so bloody well.
In this members-only special report, you will a Marketing System that in early testing is averaging a 60% response rate and we estimate to drive in approximately $15,000 in income in the typical practice.
Detailed Training Videos and Cheat Sheet PDF - plus all needed Microsoft Word File's needed for fast implementation. Access this members only training now...
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Special Report #104: NEW! Zero-Cost Patients from YouTube with Video Ads (A NEW Approach!)
This PDF and Video Training details my NEW approach to quickly making short 30-second "video ads" and posting them all over YouTube to generate daily leads that turn into patients.
In this members-only special report, you will learn how to make professional looking Video Ads QUICKLY (in less than 2 minutes!
Then I show how to get traffic to your small army of Video Ads that will be posted on YouTube. Each Video Ad will generate a mini stream of traffic in the form of daily leads that, when taken together, can result in a terrific Lead Generation Machine.
Detailed PDF and 4 Training Videos. Access this members only training now...
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Special Report #103: How to Profit from Google Plus One Rating & Review System!
I predict this will be the next "big thing" in getting your chiropractic website ranking at the top of Google in the coming years!
In this members-only special report, I teach Google's new "Plus One" Rating & Review System and what it will mean to doctors.
I demystify Google Plus One, explain how it will work, and show how to start to participate. This is Google's answer to Facebook's "LIKE" button and it will influence how websites are displayed in the near future.
Detailed PDF and Video Training. Access this members only training now...
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Special Report #101: Facebook: The Frosted Glass Strategy --> The Most DIRECT Way to Get Patients from Facebook!
The Facebook Frosted Glass Strategy is hands-down the best way to get referrals and patients from Facebook.
In this members-only special report, I teach you an absolutely amazingly powerful "Like" strategy that gets your Facebook page exposed to hundreds of people's centers of influence.
Many intuitively realize the power of Facebook since it's the world's biggest social media platform. I teach a complete Marketing Strategy that increased my Facebook followers by 37% in ONE day.
The Frosted Glass Strategy is guaranteed to dramatically grow your exposure in your local city and best of all, it costs absolutely nothing! Access this members only training now...
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Special Report #100: The Dr. X Deep Dark Yellow Page Profit Secrets for 2011, and Should You Be in the Yellow Pages This Year?
Dr. X Yellow Page Secret for 2011: "Actual 1/8th Page Ad that I Am Running in 2011 and the reason why."
In this members-only special report, discover why we think yellow pages holds some opportunity in 2011. People have abandoned the Yellow Pages en mass. This gives YOU a unique new opportunity to profit again.
We advise you to run our "Sniping Ad" that is 1/8th of a page to snipe the baby boomer traffic that still is using the yellow pages. ROI will be higher since competition has been vastly reduced
Download our extensive 87-page Special Report that includes a copy of the 2011 yellow page ad. Listen to the audios explaining our reasoning and the actual strategy in detail. Access this members only training now...
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Special Report #99: The FAQ Formula: "How to Dominate Your City with Chiropractic F.A.Q. Videos that Convert Like Crazy"
The FAQ Formula: "How to Dominate Your City with Chiropractic F.A.Q. Videos that Convert Like Crazy"
In this special report video, you will learn The FAQ Formula. You will make F.A.Q. newscaster style videos that will give the market exactly what it wants to know before choosing a chiropractor. And, their choice will lead to you! This is a power house Conversion Tactic that might be unrivaled. If you want to get more booked appointments, then watch this training!
Imagine a potential patient finds 10 videos. These videos are F.A.Q. style videos that cover the 10 Questions that Patients Ask Before Hiring a Chiropractor.
Then, ten more videos covering 10 Questions they should ask, but don't. This allows you to subtly build the strong case for hiring you and not your competition. (We call this Invalidating the Competition. It works unbelievably well.)
The FAQ Video approach that you will learn can seriously revolutionize the rate at which you get new blood through your doors. Having an FAQ Video Series makes you stand out, they build trust, and they allow you to perfectly satisfy the psychological needs of a person who is "on the fence."
Then, I teach you the Other Half of the equation: How to quickly make kick-ass looking web videos on any budget. Never before have I given you a back lot tour of my own webtv studio. I show you how to make awesome web videos by sharing my secret weapons, tools, and exact software I use almost daily. (We get more requests about this subject than almost any other)
Finally, you are provided with PDF's and MindMap's walking you through the formula. Of course, knowledge is one thing. Taking action is another, and we've tried to make this actionable and practical for a chiropractor to implment quickly.
This whole project will take less than One Day. Yet once you set it up it works for you indefinitely 24/7! What we call Set It & Forget It Marketing Systems. Access this members only training now...
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Special Report #98: The Referral Smackdown: How This Doctor Makes $1 Million Dollars A Year From Medical Referrals
The Referral Smackdown: How This Doctor Makes $1 Million Dollars A Year From Medical Referrals.
This month you will learn first hand from a doctor who's doing $1 million dollars annually, using ONE marketing method.
Rather than spend $$ on expensive advertising, instead he gets a flood of new patients from other medical offices. He also refuses to do the whole "lunch meeting" thing, nor does he take them golfing or any of that crap.
His entire system is set up on remote control using marketing systems that take him about 2 hours a month to create from his home. It works like gangbusters and does not involve having to meet with MD's in person.
What you will get are a series of detailed Training Videos along with The Referral Smackdpown PDF. It contains a Cheat Sheet and 42 pages of marketing documents. Access this members only training now...
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Special Report #97: The Zeus Method: Become an Email Marketing GOD
Become an email marketing GOD. This Special Report is going to show you how to get stunning results using email marketing (and hardly any DC's are using these tricks).
What would you do with a flood of hungry leads ready to book appointments? And, what if you could be getting a dozen new patients monthly by using my email marketing CONVERSION tactics?
That is exactly what you will learn. 11 email marketing tips and tricks. Learn how to save MONEY on email marketing. Top secret feature that let's you increase booked appointments by 50%.
Do THIS to triple leads. Then next, how to increase booked appointments by 3x's --> I actually demonstrate and show you how this is possible and doable by anyone. The Social Proof trick.
What to do AFTER a lead subscribes that results in an instant booked appointment. Secret email features no one is using (but you will!) Automation rules, and more.
Bonus Download: The Zeus Method Manual. Access this members only training now...
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Special Report #96: The Slump Slayer: How to Pull Yourself Out of a Practice Slump IMMEDIATELY with Letters
Is your practice in a slump? This Special Report is going to rip you OUT of your slump and get the cash flow rolling in.
You will learn exactly what to do if you're in a "practice slump." Three training videos jam-packed with marketing that you can immediately "swipe" and use to get the patients coming back in.
Then, there's a letter from a mouse... thaty made 16 million dollars (actual letter shown, and how this doctor "swiped" it to write a letter that had made his practice $1.2 million to date.)
Then, use this doctors workhorse letter that can be mailed every January and has never made less than $50,000 for this small town doctor. The $20,000 Slump Slayer Action Checklist -- just do this, and it'll rip you out of any slump.
Bonus Download: Slump-Busting Rolodex, eg. where to find the collection of "secret weapons" we discuss on the training videos. 4 Letters to use and download -- actual Microsoft Word documents provided. If you can copy and paste, you can get AWESOME results with this collection of letters.
Lastly, learn an actual "live" campaign that is working right NOW - literally, a doctor got 11 new patients a week ago using this method.
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Special Report #95: The Lead Magnet Method - How to Build MASSIVE Lists of Potential & Future Patients!
This Special Report builds on last months, and teaches how to build LARGE lists of potential and future patients!
Last month you learned how to build lead generation sites. Now this month you are given seven Lead Magnets that you can use throughout your sites, that cause a HUGE percentage of people to optin to your email lists.
In this video special report, you will learn how to funnel these leads to your main site where you will convert them. Look over my shoulder as I show how to install a Lead Magnet on your sites and start getting patients from your online efforts. Access members-only special report here... . . .
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Special Report #94: How to Build Chiro Lead Generation Websites in Under 30 Minutes!
This Special Report details a critical skill for chiropractors: How to build lead generation websites quickly and easily!
Imagine having an army of lead generation websites, each targeting a different niche, bringing in a constant and steady flow of fresh, hot leads to you that can be turned into booked appointments.
In this video special report, you will be taken by the hand and shown EXACTLY how to make chiro lead generation websites. From start to finish. Access members-only special report here... . . .
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Special Report #93: The Operation Rootstock 2.0 System - How to Get 90 Patients in 90 Days
This Special Report details a proven approach that will get you 90 new patients in 90 days.
Work this system, and you will get 90 patients in 90 days almost guaranteed.
In this video special report, learn the NEW and IMPROVED Operation Rootstock 2.0 System. No system can get you more patients, faster and for less money. Detailed Video Tutorials walking you through everything. Access members-only special report here... . . .
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Special Report #91: The PPC Patient-Flood - How to use pay per click ads to drive in patients for dirt cheap.
This Special Report details a complete marketing system for chiropractors on placing dirt cheap ads on Google Adwords, Yahoo Search Marketing and Bing, to drive in new patients.
When you learn my PPC PATIENT FLOOD System, you can generate 5-10 new patients pretty much on autopilot and it takes just one hour to set up.
Dozens of Winning Chiropractic Ads included. Detailed Training Videos walking you through everything. Complete training to go from concept to patients quickly. Access members-only special report here... . . .
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Special Report #90: Facebook Ad Frenzy: Get Streams of Inexpensive New Patients from Facebook Pay Per Click!
This Special Report details a complete marketing system for chiropractors using Facebook Pay-Per-Click Advertising to tap into the enormous traffic source and base of Facebook for pennies.
Learn my FACEBOOK AD FRENZY Marketing System that enables you to do precise targeting of ideal patients and build highly profitable Ads in minutes using my formulas.
Five winning ads that you can swipe. Royalty free images to use that are high impact and grab the attention of the Facebook user. The 1000 dollar PPC research report that shows the most profitable PPC ads for chiropractic on earth, for ideas. Access members-only special report here... . . .
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Special Report #88: The Digger System: How to Use Digg and Squidoo for Massive Patient Traffic
This Special Report details a complete marketing system for chiropractors using the one-two punch combination of Digg and Squidoo to drive massive patient traffic from Google.
Complete methodology taught, how to be generating tons of traffic within days completely for free once its set up. 12 Videos and lots of resources to learn this fast.
BONUS: You also get a "killer" Squidoo Profits for Chiropractors PDF. Access members-only special report here... . . .
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Special Report #87: The Patient Drop-Out Survey and Instant Patients From Google
The Patient Drop Out System: Reclaim & Recapture Lost Patients NOW! Nothing is more frustrating than to work hard to get patients only to have them vanish from thin air. This drove me nuts until I devised the "perfect" reclaim and recapture process.
You will learn why you NEED to be using a Patient Drop Out Survey and how it leads to reactivations and return visits. Also it will help you make HUGE strategic fixes that you were unaware was costing you business. Includes three videos, and marketing template(s) to use.
The Instant Google System: How to Rank Your Website on Page One With Free Backlinks! Fact: Over 1 billion internet searches are conducted monthly and there are thousands of people LOCALLY who are using Google to look for chiropractic services.
In this training, we share our cutting edge ways to get your website to rank MUCH higher in Google searches so that these people are finding you in Google. With the death of the yellow pages and the revolution of online searching for health care providers, this is vital information to know.
High Profit Postcards: 4 to download and two videos. Download an actual photo/video release for online videos and patient testimonials. Access all this members-only reports here... . . .
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Special Report #86: Dominate Google Maps - Outsource Diary System!
Google Maps Domination: How to DOMINATE local Google search with Google Map Secrets.
How to Setup Google Maps to Drive in Traffic and Get Patients. How to Use Reviews on Google Map to Get to The Top of Google. When people search for "chiropractic" online, Google now features a listing at the very top of the page called Google Maps. It is critical that people find you in this Google Map and there is a true art and science to getting featured there.
If you are not prominently featured there, it is costing you business plain and simple. These Video Trainings will fix this and also train you how Google Maps really works and how to dominate Google Maps!
The Automation Marketing System: How to Get Rid of Everything You HATE About Chiropractic Marketing: The Outsourcing Diaries!
This training includes a staggering... 15 training videos. This outsourcing training can be life changing for you because it will allow you to SHED all the BS and crap you hate doing, and let someone else do it. I even show you where to find and hire incredibly good workers for $1.50 per hour. Yes... you read right. Outsourcing will make your marketing more consistent.
(Special Bonus: Download PDF book)
Access the members-only reports here... . . .
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Special Report #85: The $114,000 Letter Method
Lots of great chiropractic marketing ideas: How a doctor got 100 Facebook folowers in one week; what a doctor did to make $114,000 in a few weeks; how to DOMINATE Google with Local Search; and more. All you need do is implement and you will get patients. Download here... . . .
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Special Report #84: How to Get Patients From YouTube!
How to Get Patients From YouTube!
In this training, you will learn a system to get LOADS of free patients off of YouTube. You'll learn a massive traffic system using YouTube and Movie Maker to make amazing videos in under 15 minutes, that will successfully drive in business and that our members have used to get great results.
(THREE BONUSES: Royalty free Music to use in your videos; Bonus Images to use in your Videos; PDF book, "YouTube Strategies" )
Access members-only reports here... . . .
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